Whitepaper v 1.5.2 [608598]
Whitepaper v 1.5.2
12.04.2018
GlobalTouch Software OÜ
Operated from European Union
– 1 –
Contents
DISCLAIMER ………………………….. ………………………….. ………………………….. ………………………….. …………………. 2
INTRODUCTION ………………………….. ………………………….. ………………………….. ………………………….. …………………. 3
MARKET ANALYSIS
1.1 Blockchain Industry: Current Market Analysis ………………………….. ………………………….. …………. 4
1.2 Blockchain : The 21st Century Unicorn ………………………….. ………………………….. ……………………. 5
1.3 Utilizing Blockchain for Big Data ………………………….. ………………………….. ………………………….. .. 7
1.4 Bulleon – Decentralized ICO ………………………….. ………………………….. ………………………….. ……… 8
BULLEON STRUCTURE
2.1 ERC20 token cryptocurrency ………………………….. ………………………….. ………………………….. …….. 9
2.2 The ERC20 token standard ………………………….. ………………………….. ………………………….. ……… 12
2.3 Bulleon as a token ………………………….. ………………………….. ………………………….. …………………. 13
2.4 Why we chose Ethereum ERC20 token standard as our main token? ………………………….. ……. 14
2.5 Why we chose Ethereum ecosystem to drive our ICO? ………………………….. ……………………….. 15
2.6 Milestones . ………………………….. ………………………….. ………………………….. ………………………….. . 16
SMART -CONTRACT STRUCTURE
3.1 Bulleon smart contract ………………………….. ………………………….. ………………………….. …………… 42
3.2 Smart contract functions ………………………….. ………………………….. ………………………….. ………… 42
FINANCES & ICO
4.1 Force Gathering Whirl of Bulleon ………………………….. ………………………….. …………………………. 43
4.2 The factors affecting the sales of the Bulleon ………………………….. ………………………….. ………… 43
4.3 ICO phase structure ………………………….. ………………………….. ………………………….. ……………….. 44
4.4 Distribut ion………………………….. ………………………….. ………………………….. ………………………….. . 45
4.5 Funds allocation ………………………….. ………………………….. ………………………….. ……………………. 46
4.6 Dividend distribution ………………………….. ………………………….. ………………………….. ……………… 47
4.7 One-time dividend payment ………………………….. ………………………….. ………………………….. …… 47
4.8 Quarterly dividends ………………………….. ………………………….. ………………………….. ……………….. 48
4.9 ICO Schedule and limits ………………………….. ………………………….. ………………………….. ………….. 49
4.10 Bounty program ………………………….. ………………………….. ………………………….. ……………………. 42
– 2 –
DISCLAIMER
THE PURPOSE OF THIS WHITE PAPER IS TO PRESENT THE BULLEON PROJECT TO PO TENTIAL TOKEN HOLDERS RELATING TO THE
CRYPTOCURRENCY LAUNCH.
THE INFORMATION CONTAINED IN THIS DOCUMENT MAY NOT BE EXHAUSTIVE AND DOES NOT IMPLY ANY ELEMENTS OF A
CONTRACTUAL RELATIO NSHIP. IT S SOLE PURPOSE IS TO PROVIDE RELEVANT AND REASONABLE INFORMATION TO POTENTIAL
TOKEN HOLDERS FOR THEM TO DETERMINE WHETHER TO UNDERTAKE A THOROUGH ANALYSIS OF THE OFFER WITH THE INTENT
OF ACQUIRING BULLE ON TOKENS. NOTHING IN THIS WHITE PAPER SHALL BE DEEMED TO CONSTITUTE A PROSPECTUS OF ANY
SORT OR A SOLICITATION FOR INVE STMENT, NOR DOES IT IN ANY WAY PERTAIN TO AN OFFERING OR A SOLICITATION OF AN
OFFER TO BUY ANY SECURITIES IN ANY JURISDICTION.
THIS DOCUMENT IS NOT COMPOSED IN ACCORDANCE WITH, AND IS NOT SUBJECT TO, LAWS OR REGULATIONS OF ANY
JURISDICTION WHICH ARE DESIGN ED TO PROTECT INVESTORS. CERTAIN STATEMENTS, ESTIMATES, AND FINANCIAL
INFORMA TION CONTAINED IN THIS WHITE PAPER CONSTITUTE FUTURISTIC STATEMENTS OR INFORMATION. SUCH STATEMENTS
OR INFORMATION INVOLVE KNOWN AND UNKNOWN RISKS AND UNCERTAINTIES WHICH MAY CAUSE ACTUAL EVENTS OR
RESULTS TO DIFFER MATERIALLY FROM THE ESTIMATES OR THE RESULTS IMPLIED OR EXPRESSED IN SUCH FORWARD -LOOKING
STATEMENTS.
THIS ENGLISH LANGUAGE WHITE PAPER IS THE PRIMARY OFFICIAL SOURCE OF INFORMATION ABOUT OUR BULLEON
CRYPTOCURRENCY LAUNCH . THE INFORMATION CONTAINED IN THE DOCUMENT MAY BE USED DURING WRITTEN OR VERBAL
COMMUNICATIONS WITH EXISTING AND PROSPECTIVE CUSTOMERS, PARTNERS, ETC. WHILE SUCH COMMUNICATION SOME OF
THE INFORMATION CONTAINED HEREIN MAY BE LOST, CORRUPTED, OR MISREPRESEN TED. THE ACCURACY OF SUCH
ALTERNATIVE COMMUNICATIONS CANNOT BE GUARANTEED. IN THE EVENT OF ANY CONFLICTS OR INCONSISTENCIES, THE
PROVISIONS OF THIS ENGLISH LANGUAGE ORIGINAL DOCUMENT SHALL PREVAIL.
IF YOU ARE A GREEN CARD HOLDER OF THE UNITED STATES OR A U NITED STATES CITIZEN OR PERMANENT RESIDENT OF THE
UNITED STATES (TAX OR OTHERWISE), OR YOU HAVE A PRIMARY RESIDENCE OR DOMICILE IN THE UNITED STATES (TAX OR
OTHERWISE), OR PERMANENT RESIDENT OF THE REPUBLIC OF SINGAPORE (TAX OR OTHERWISE), OR YOU HAVE A PR IMARY
RESIDENCE OR DOMICILE IN SINGAPORE OR YOU ARE A CITIZEN OR PERMANENT RESIDENT OF CANADA (TAX OR OTHERWISE) ,
OR YOU HAVE A PRIMARY RESIDENCE OR DOMICILE IN CANADA, OR YOU ARE A CITIZEN OR PERMANENT RESIDENT OF HONG
KONG (TAX OR OTHERWISE), OR YOU HAV E A PRIMARY RESIDENCE OR DOMICILE IN HONG KONG, OR IF YOU ARE EITHER A
CITIZEN OR PERMANENT RESIDENT OF THE PEOPLE'S REPUBLIC OF CHINA (TAX OR OTHERWISE) , OR YOU HAVE A PRIMARY
RESIDENCE OR DOMICILE IN THE PEOPLE'S REPUBLIC OF CHINA (TAX OR OTHERWISE), YO U ARE ELIGIBLE TO PURCHASE BULLEON
CRYPTOCURRENCY ONLY IF YOU INTEND TO USE THEM FOR THE PURPOSE OF REGULAR CRYPTOCURRENCY AS A TOOL FOR
PAYMENTS FOR GOODS AND SERVICES. THE SAME APPLIES IF YOU ARE ONE OF THE OWNERS OR BENEFICIARIES OF THE
COMPANY ON BEHAL F OF WHICH YOU ARE AUTHORIZED TO ACT, OR IF YOU ARE ONE OF THE OWNERS OR BENEFICIARIES OF
THE COMPANY ON BEHALF OF WHICH YOU ARE AUTHORIZED TO ACT. IF YOU ARE EITHER A CITIZEN OR PERMANENT RESIDENT
OF THE PEOPLE'S REPUBLIC OF CHINA (TAX OR OTHERWISE), OR Y OU HAVE A PRIMARY RESIDENCE OR DOMICILE IN THE
PEOPLE'S REPUBLIC OF CHINA (TAX OR OTHERWISE), YOU MAY NOT BE ELIGIBLE TO BUY CRYPTOCURRENCY IN ANY FORM
AND/OR BY ANY MEANS IN ACCORDANCE TO LOCAL LAWS AND REGULATIONS.
– 3 – INTRODUCTION
The innovation that has been carried out by technology in this modern age transcends human
imagination. The ideas are going crazy, and it’s going to become even crazier in years to
come. The only permanent thing in life is change. Technology is changing every part of our
daily li ves. One of the most important aspects of human life that has received considerable
attention of technology is the financial sector; technology is revolutionizing the way financial
transactions are being done all over the world via the introduction of cryp tocurrency into the
financial market.
Bulleon is not just another digital asset service, it will be a product combination with a
massive amount of high skilled labor input. Bulleon is a Universal digital asset platform, which
is also aimed at building a strong, concept -driven currency that offers the chance to see
profits and gains considerably snappier and can take benefits out more effortlessly. Bulleon
will provide customer user -friendly tools to satisfy his all the digital resource needs and help
– 4 – comfortably navigate the crypto world. The customer only needs to focus on his own
business, not its technical difficulties.
Our strategy to make Bulleon mighty and respectable is simple and unique in the crypto –
market. Bulleon will raise funds by directly selling its token, turning supporters and investors
into users. Our ICO will offer 96% of our total Bulleon supply in a total of 1 0 phases, and each
phase will contain 760,000BLN for a fixed price. All funds raised at the development stage will
be re -inve sted into further development, expansion, and promotion of the Bulleon
guaranteeing a quicker growth rate and increased popularity.
Bulleon is backed by an ever -growing team of highly experienced professionals, at present
there are 12 seasoned veterans w orking on the project and the speed will accelerate as we
continue to reach our quarterly targets. We believe that millions of people need this kind of
service, on top of that the “digital asset” -audience is growing by one hundred thousand new
users every day (Joseph Young, Cointelegraph, 2018i).
1. MARKET ANALYSIS
1.1. Blockchain Industry: Current Market Analysis
Companies around the world have been developing solid applications using the Blockchain
technology. The financial sectors including banks an d other payment processing institutions
have begun exploring ways to incorporate the technology into their systems to improve
efficiency, security, and speed of transactions and information.
Other sectors that are adopting the use the revolutionizing tec hnology are the medical
industry, the legal industry, government institutions in managing vital data. The growth of the
Blockchain technology in 2017 was the highest in the history of the digital assets since the
internet. It was a year of explosive growth and the market experienced real breakthroughs in
Blockchain technology applications across the sectors mentioned, among others. The
– 5 – cryptocurrency prices, led by bitcoin, were increasing; culminating in all -time highs at the end
of 2017.
The skyrocketin g prices have brought the global attention to the technology as institutions
and companies around the world desire to tap into the benefits of the technology. Extreme
high accuracy, proved security and the ability to verify information especially monetary
transactions and secure online payments and money transfers are just but a few byproducts
of the Blockchain revolution. It is not only the companies that have been reaping the benefits
of this technology but also individuals have had a lot to gain as well.
Data from leading job sites in the United States show an increasing number of Blockchain
related jobs. The jobs tripled in 2017 indicating that the industry is growing at a fast pace of
about 207% from December 2016.
There is a considerable growth in Major Bitcoin and cryptocurrency trading exchanges
showing that the global market has in the last one year been recording new user signups per
day going beyond 10,000. Most cryptocurrency exchanges are struggling to keep up with the
growing numbers. So me of these exchanges include Coinbase (GDAX), Binance, Bittrexx,
Bitstamp, and Kraken. The growth is so high to the extent that some of these exchanges have
– 6 – ceased new member signups while others are upgrading their systems to handle the volumes.
Exchange s like Coinbase, Bitstamp, Kraken, and Binance are valued to be worth more than $1
billion.
The Global Blockchain market is still growing and the numbers will continue to surge. The
current systems are already overwhelmed. The market needs a platform that can handle this
type of data; a platform that is all in one where users can manage cryptocurrency accounts
and access trading from one central digital asset application. The market requires a platform
that has features such as digital asset exchange, peer -to-peer lending, cloud mining,
biometric authentication as well debit card transactions from all over the world. All these
features need to be accessible on an application that can withstand the global Blockchain
market growth.
1.2. Blockchain : The 21st Century Unicorn
The world is changing the way problems are solved and we have the Blockchain revolution to
thank for the amazing solutions. The introduction of Artificial Intelligence (AI), Internet of
Things (IoT) and the Blockchain is proof that humanki nd is on a different level of technology
and the solutions to the problems are quite achievable and within reach. The Blockchain
revolution exceeds the “.com” revolution more than a decade ago. Despite the fact that the
internet received a lot of criticism , in the beginning, it has grown to achieve the
unimaginable, creating great opportunities and multi -billion companies that have prospered
with it. The Blockchain is set to transform the world if it hasn’t already. The technology has
already brought new ap plications in industries such as finance, supply chain, trading, and
medicine.
The public ledger Blockchain , for instance, Bitcoin and Ethereum are already enabling people
and organizations to transfer monetary value confidently without fear because of th e security
and accuracy offered Blockchain . The transfer of funds is also fast in comparison to the
traditional money transfer systems offered by banking institutions. The people want to take
control of their finances and get rid of the middleman; the Blockchain has brought this to
– 7 – reality. The technology keeps improving as companies explore different ways to improve the
Blockchain .
Cryptocurrencies are the future of money and are eliminating the traditional electronic
money transfer systems. The incorrupt ible digital ledger will in future ensure that people can
send money across the borders without worrying about fraud and loss. Major Banks have
begun to use Blockchain to rewrite the financial markets to bring optimized cash
management to the customers. Th e same banking institutions are keen on transforming
online payments and it’s only the Blockchain technology that can make this kind of change to
the financial industry.
On the other hand, the health industry
will in future incorporate Blockchain for
med ical data record keeping. The
current healthcare data is distributed
across the various health providers.
Some of these records are not accessible
from another city or country. Lack of a
way to retrieve health information
endangers patients’ lives especial ly if the
data is vital to the treatment. Having the
Blockchain technology in the health
industry to store data will ensure that
health providers access the information from anywhere in the world fast and accurately for
better treatment.
Huge tech corpora tions like IBM believe that the future is wrapped around the Blockchain .
People will have financial transparency in their finances. People are able to buy stocks using
digital currencies. The stock markets are being transformed and growing with the adoptio n of
the Blockchain . The trading industry especially cryptocurrency trading is growing with every
passing day. A future without Blockchain is not a future worth waiting for. The future of the
world will be intertwined in in the Blockchain technology. The p eople should expect solutions
– 8 – to major world problems from Blockchain and related applications. The growth of the
Blockchain industry and technology will continue into the future. Investment in the
technology now will guarantee a good future for both indiv idual investors and organizations
as well.
1.3. Utilizing Blockchain for Big Data
Big data and Blockchain are technologies that have individual capacities that can transform
the way business will be conducted in future. The two technologies are powerf ul separately,
however, when combined they become a forceful revolution to be reckoned with and the
benefits that can be reaped from the pair are immense.
Big data refers to huge data sets which are voluminous and much more complex for
traditional data pr ogressing application software to deal with. Big data has a number of
challenges including data storage, capturing data, data analysis, searching, sharing, transfer,
information as well as visualization.
On the other hand,
Blockchain is a distributed
public ledger system that
stores and manages
transactions. The
transactions are recorded in
a block. The block of
transactions is linked in
order to the previous block
forming the Blockchain .
Copies of the processed
transactions are sent to the members on th e network of computers making it very difficult to
– 9 – duplicate or alter the records. Blockchain technology is secure in design as the data is
distributed to multiple systems on the network.
Since the introduction of big data in the early 2000s, it has grad ually transformed many
enterprises data processing and management systems. As mentioned earlier, big data has
many issues. It is, therefore, crucial to understand how Blockchain is providing the solutions
to the challenges. Business like financial institut ions have huge volumes of data and
sometimes these data proves difficult to retrieve and analyze using the traditional software.
These huge data lakes containing the history of financial data in this case transactions, if
stored and distributed on the Blockchain decentralized system will be available at any given
time.
Consequently, Blockchain brings data integrity for the fact that the data stored is
incorruptible and shared in the database in blocks that are licked to one another. The
analysis, however, will not be done by Blockchain but using big data and the accompanying
tools. Blockchain will allow providers in the healthcare industry to share their records with
insurers, employers, and even justice departments. When it comes to banks, Blockchain
work s together with big data analytics to avoid double spending and achieve real -time
transactions that are fast and accurate. The banks are able to identify the risk and share the
information among interested parties.
Real -time analyses are a pipe dream for many businesses. Businesses desire to spot fraud in
real-time and the Blockchain technology coupled with big data analysis has made it possible.
The database is made accessible on the Blockchain platform and the big data goes ahead to
provide analysis. Bi g data has benefited from the transparency offered by the Blockchain
technology. Transparent data helps businesses read the trend in the market and get the real
picture. User experience recorded on the Blockchain platform will help the companies predict
behavior patterns that are accurate and useful.
Big data benefits from the Blockchain technology are endless including monetization of data
collected and distributed at a fee to users on the Blockchain system. Businesses have
– 10 – numerous ways to transform big data tools solutions to get the real -time market temperature
that will allow discounts to be given to customers at the right time. Blockchain in data
monetization could lead to the creation of new marketplaces that thrive on analytical data
that is shared in real -time.
1.4. Bulleon – Decentralized ICO
Most of the current ICOs have a private sale. Large portion of shares/tokens is sold to
investors with huge amounts of wealth at a cost that is lower than what is expected to be the
cost in main ICO. The pre-sale is used to raise the capital to finance the Pre -ICO and the main
ICO marketing strategy development and execution. In other words, the price of tokens at the
next stage is much higher for the regular investor.
We have taken a
different approach to
this method of funding.
Bulleon has enabled the
smaller investor to
participate in the early
stages.
While most other ICOs
sell their cheapest
shares/tokens to the
major investors, venture
capitals, and angels, Bulleon has a vision of decentralization of tokens. Tokens are available to
– 11 – anyone willing to participate in early phase funding. Bulleon is distributing the power and
opportunities regardless of the size of contribution from investors. We are inviting all the
investors to participate in the ini tial stages of the ICO. It is an opportunity to make higher ROI
regardless of the investment you seed in the project. The ICO is open to all participants from
the early stages, as we usher in the new era of decentralized ICOs.
2. BULLEON STRUCTURE
2.1. ERC20 token cryptocurrency
The Blockchain technology have been utilized to provide Bulleon users with financial value.
Ethereum Blockchain has been the go -to platform when developing new tokens and coins.
Bulleon is powered by Ethereum technology, which features smart contracts that are
decentralized, self -executing and work as agreements coded in the Blockchain . Ethereum
Blockchain exceeds the capabilities of Bitcoin Blockchain to the point that most tokens of
value are launched on the technology.
– 12 –
Consequently, the surface token has been greatly improved and is considered as one of the
most exciting developments in the cryptocurrency market. Bulleon is considered as the digital
asset that goes beyond the functions of cryptocurrencies to give users acc ess to digital asset
exchange, biometric hardware wallet coupled with login authentication, international debit
card transactions, e -commerce service platform specialized for merchants, secure peer -to-
peer lending platform as well as the much sort after cl oud mining. All these are made possible
by the ERC20 token standard.
The ERC20 standard for tokens ensures that the digital assets are much more
interchangeable. Besides, Bulleon and other tokens issued on the ERC20 token standards are
capable of working with Dapps while at the same time, adhering to the same standards for
tokens. The Dapp can easily interface with other virtual currencies in the market even in
instances where multiple tokens operate and behave in a similar way.
The cryptocurrency market has a countless number of digital assets and virtual currencies
that are not compatible. Bulleon is built with the user interest in mind, and that is the reason
– 13 – it has achieved high levels of compatibility with other tokens and projects in the market. In
addition to that, ERC20 token standardization allows Bulleon to be a natural fit in the
cryptocurrency market. Moreover, Bulleon integrates voting rights in the platform which give
you "the user" the voice in future matters concerning the project and the d irection it should
take. The integration of ERC20 standardization in the Bulleon project has eliminated the fear
of bugs and errors completely.
2.2. The ERC20 token standard
Ethereum offers a standardized method for creating new tokens in its Blockchain called the
ERC-20 protocol. ERC -20 is not some line of code, software or technology. On the contrary,
these are the guidelines that facilitate the integration of several currencies.
Before the ERC -20, each new cryptocurrency created its account balance verification system
and initiated transfers. These methods included different functions and arguments that are
not necessarily compatible with other systems. The ERC -20 streams have the same functions,
with the same names, having the same arguments. They u se a standard set of rules and
guidelines that ensure that both monetary systems can relate to each other. Since the year
2015, developers have adopted mainly the ERC -20 standard, but then Ethereum has not
imposed its use. In September 2017 Ethereum formal ized the protocol, which means that all
signs in the Ethereum Blockchain must comply with the standard. Creating an ERC -20
compliant cryptocurrency in Ethereum implies that the new streams have immediate
interoperability in the Ethereum Blockchain .
2.3. Bulleon as a token
The Bulleon is a hybrid token; the token is both a -share -like token and a cryptocurrency
token. Bulleon is designed to be a precious possession in the growing cryptocurrency market.
We give Bulleon owners control over their money withou t compromising on convenience.
Therefore, a token that was not only a store of value as a cryptocurrency, but also a means to
– 14 – be part of the Bulleon team; sharing dividends, profit -shares and voting rights to the owners
of Bulleon was imminent.
As a sha re-like token, Bulleon highly
regards the owners of the token. The
success does not belong to Bulleon board
members only; it is shared among the
investors by sharing profit and dividends,
in addition to that, owners have voting
rights inside the corporatio n. Voting rights
give the owners the voice to shape
Bulleon for the future.
On the other hand, as a cryptocurrency
token, Bulleon is a store of value and a
great medium of exchange. It is built on
the ERC20 token standardization requirements that achieve t otal decentralization. Bulleon
tokens are not issued nor are they regulated by any central authority. Bulleon joins other
cryptocurrencies in the market as a functional currency capable of multi -platform value
exchange.
The token is tradable on the excha nges, besides the Bulleon network gives the owner access
to a number of exchanges where they can buy and sell other cryptocurrencies. Similarly, it is
not regulated by any laws put in place to regulate fiat currency or by e -money laws.
It is essential to note that the supply of Bulleon tokens is capped and no one will ever create
more tokens in future. The tokens cannot be moved to another address, or otherwise,
manage Bulleon inside the ICO smart -contract. Furthermore, even the Bulleon Corporation
has no mandate to manage the tokens in the smart -contract. These measures have been put
in place to ensure that the only way to acquire the tokens is by purchasing them out of the
contract. The investors’ peace of mind is paramount to the growth of Bulleon and th e token
decentralization process.
– 15 –
2.4. Why we chose Ethereum ERC20 token standard as our main token ?
To better understand the Ethereum ERC20 token standard, it is essential to know why it is
difficult to create new applications and currencies in the or iginal Bitcoin Blockchain . The
Bitcoin Blockc hain has some problems that make it a bad choice for ICOs. These problems are
highlighted below.
1. Bitcoin Blockchain is not a more general -purpose program : What distinguishes
Bitcoin from not being a more genera l-purpose program is its design as a monetary
system. Therefore, the ledger of the account balance is its internal program state.
This means we can easily set up a new Bitcoin wallet for our ICO, but writing a
program that calculates and distributes the to kens on top of that wallet is difficult.
So, to execute ICO contracts, a more general -purpose program state is needed
2. Security Issues : Talking of security, Bitcoin cannot be referred to as a Turing –
complete scripting system. This is because a Turing -comple te scripting system can
find answers to any computable problem when given enough time and memory. In
general, two things are required by a Turing -complete scripting system: first ly, the
ability to repeat or ignore instructions when certain conditions are m et, and second ly,
the ability to store data as a variable. Indeed, Bitcoin Blockchain is not a Turing –
complete scripting system.
One of the main reasons why Bitcoin is not a Turing -complete system is because it
does not support programming loops as a se curity measure. The programming loops
will activate a DOS (denial of service) attack because the attacker can tell the miners
to make infinite loops. However, this is a problem when it comes
to implementing ICOs, because loops allow developers to check
and recalculate data. An effective crowdsale requires
the calculation of the total contribution after each new
investor, then the closing of the ICO is determined after
– 16 – certain conditions have been met , and the tokens are distributed to investors during
ICO b ased on an algorithm.
3. Longer Block time (Slow Confirmation) : Finally, the block time of Bitcoin is too long
for a cryptocurrency or ICO to be feasible or achieved. At 10 minutes per b lock,
transactions could take over an hour to clear and then be verified after they are few
blocks deep within the chain. This means that new contributions to the crowd -sale
will only be checked after one hour, and any later ICO steps will be postponed or
delayed.
2.5. Why we chose Ethereum ecosystem to drive our ICO
Ethere um, a multi -purpose program: Ethereum stores a tree of program states by using a
complex data structure called the Merkle Patricia Tree , which allows for faster changes and
tests of the different rules required to run the ICO. Instead of having a single transaction
ledger, multiple programs in the Ethereum Blockchain allow smart contracts to automatically
calculate the amount of funds raised; tes t and confirm transactions; and distribute new
tokens during the crowdsale or at the end of it.
Ethereum is Turing Complete: Ethereum (which was created to correct Bitcoin flaws) is a
Turing -complete system . The instructions in the program code of Ethereum are processed
using what we call "gas" payment. Gas encourages miners to provide their GPU power to run
programs in Ethereum Blockchain . If there is no more gas left to run the transaction ; it will be
canceled. This avoids infinite loops and DOS attacks on the ICO since each execution has been
finally canceled. Because of this, an attacker can’t deny service to our crowdsale due to denial
of se rvice attacks because ICO are more secure on Ethereum networks.
Ethereum uses GHOST protocol : The Greedy Heaviest Observed Subtree (GHOST) protocol of
Ethe reum makes it possible to create blocks faster without compromising the security of its
Blockchain . This means that ICO transactions are processed more quickly. When it comes to
dealing with the crowdsale of new tokens; transactions can quickly be verified and added to
– 17 – the overall amount derived from the crowdsale of new tokens. Without sacrificing the
security and integrity of the Blockchain , the distribution of the new tokens occurs quickly.
2.6. Milestones
Time line
➢ Q4/2017 – Project launch
➢ Q4/2017 – Bounty prog ram start
➢ Q1/201 8 – Decentralized ICO start
➢ Q1/201 8 – Listing on decentralized and s maller exchanges
➢ Q1/201 8 – Official marketing campaign start
➢ Q1/201 8 – Recruitment & selection hiring process start
➢ Q2/2018 – The establishment of a headquarters
➢ Q2/2018 – The begi nning of Bulle on platform development
➢ Q3/2018 – The first beta versions are released
After the completion of the ICO
➢ Listing on majo r exchanges
➢ Maintaining brand awareness
➢ Close cooperation with the BLN owners
Phase-by-Phase milestones during the ICO
➢ Phase 1 – Preparing a transpa rent structure and commercial activity plan of the company
➢ Phase 2 – iOS/Android /Windows /Mac /Web app development start
➢ Phase 3 – Cloud mining platform and datacenter
➢ Phase 4 – Bulleon International Debit Card
➢ Phase 5 – Independent cryptocurrency trading pl atform
➢ Phase 6 – E-Commerce payment gateway for Merchants
➢ Phase 7 – Peer -2-peer lending platform
➢ Phase 8 – Biometric hardware wallet & login authentication
➢ Phase 9 – Integration of services into a single active platform
– 18 – ➢ Phase 10 – The first payment of div idends and launch of a full -fledged commercial
activity
2.6.1. Phase 1 – Preparing a transparent structure and commercial activity plan of the
company – aka establishing a business model as transparent and adaptable as the
Blockchain
Bulleon’s initial marketing strategy is being guided by the current market analysis (ref. to
section 1.1) which will be refreshed quarterly through scheduled in -house and external
market research as new competitors and new functionalities are connected to the Blockchain .
The market research, in combination with SWOT analysis conducted on no less than a
quarterly basis, will identify opportunities for refining marketing and promotion as clarity on
the Blockchain revolution emerges.
• Promotion – initial marketing of Bulleon will focus on Bulleon’s ability to build upon
the Ethereum Blockchain ’s value proposition with respect to security, privacy, wealth
building, incorruptibility, and non -discriminatory and non -jurisdictional accessibility and
will focus on establishing Bulle on as the all -in-one platform to manage, trade, lend,
mine, and authenticate cryptocurrency.
• Competitive analysis – Bulleon will conduct simple research and analysis of other
digital currencies along with other Blockchain technology. Bulleon will not li mit its
potential to the cryptocurrency space but will innovate and organically position itself
where there is demand in terms of other products and services on the Blockchain .
• Audience – Bulleon will run concurrent marketing campaigns to both prospect ive
token holders and to other potential partners in the Blockchain innovation space.
– 19 – • Marketing mix – in response to its ongoing market analysis, the marketing mix will be
a rotating blend of social media, paid media (online ads), earned media (publici ty gained
through industry -leading expertise, i.e. guest blogging, conference appearances, article
contribution), and word of mouth. The Bounty Program described in section 4.10 will
incent and reward translators, bloggers, and commentators for their promo tional
efforts. The majority of proceeds will be committed to marketing efforts – an aggressive
approach that will be fueled by the Force Gathering Whirl of Bulleon.
2.6.1.1 . A decentralized workforce for a decentralized digital asset service
Bulleon is backed by an ever -growing team of highly experienced professionals and
recruitment will accelerate as we continue to reach our quarterly targets. We believe millions
of people need this kind of service, on top of that the “digital asset” audience is growin g by
one hundred thousand new users every day.
While the principals of Bulleon live in Helsinki, Finland, contract specialists are working
around the world and the company and communication tools will be structured to support
cross -border employee/contrac tor collaboration in keeping with the decentralization ethos
that drives Bulleon. It is expected that each phase of the project will be led by a project team
(branch) that, thanks to collaboration technology, can operate on a decentralized basis.
2.6.1. 2. Executive Summary
The future of the world will be intertwined in the Blockchain technology. People will soon be
demanding solutions to major world problems using the Blockchain and related applications.
Fixing the current international currency system is the logical first start. Bulleon is in the
business of helping to consolidate the Blockchain ’s currency potential into a full economic
system. Investment into this technology —as easy as the purchase of tokens —will guarantee
results exponentially beyond wh at the current economic system can deliver.
Bulleon is not just another digital asset service; its purpose is to provide end users with
everyday digital asset -related services from a single place, operating on a massive operation
– 20 – of high -skilled labor inp ut. As a currency, Bulleon is a shareholder’s certificate with voting
rights and the right to receive dividends through Bulleon’s operating income. The concept of
Bulleon is a safe, user -friendly, clear and attractive digital asset service that will allow users to
navigate the crypto world seamlessly. Through its model, Bulleon will be able to harness the
knowledge from its success in its primary usage to scale and adapt to the growing uses of the
Blockchain for the betterment of its users.
2.6.1.3 Busine ss strategy
Current position
Bulleon is in the first stage of its 1 0-phase trajectory: Preparing a transparent structure and
commercial activity. The present focus is on expanding the expertise by recruiting skilled
experts and employees and completing th e marketing and planning steps outlined in this
section. See section 2.5 for the full timeline.
Competitive advantage
Bulleon is distinguished in the marketplace by its operation as a fully integrated system on
which a cryptocurrency is offered via unive rsal access that can be managed, traded, stored,
and exchanged, and can support transactional activity like redemption for fiat money through
an international debit card, and hassle -free peer -to-peer lending in fiat currency. Bulleon
transactions are prote cted through state -of-the-art biometrics.
Growth plan
See section 4.3 for a description of Bulleon’s ICO phase structure. Since Bulleon operates on a
model of openness and access to all, future movements of Bulleon will be democratically
decided as all to ken holders will have an equal opportunity to vote on initiatives and
expansion. Development and execution of this concept will require significant human
resources in the form of financial planning and management professionals including
specialists in fina ncial statements, internal accounting, management accounting, payment
transactions, payroll accounting, budgeting, profitability, taxation, legislation, finance and
project management. Recruitment for the position of CFO will precede this recruitment
initiative.
– 21 –
2.6.1.4 Benchmarking the revolutionary
Bulleon will implement a state -of-the-art benchmarking discipline to measure its progress
toward its overall marketing objectives in the areas of ease of use, availability, speed, security
and user support a gainst identified competitors. Regular reviews of these objectives will
provide feedback and possible corrective actions on a timely basis. Benchmarking results will
be transparent and openly shared with employees and subscribers through a digital
dashboar d application.
2.6.1.5 Budgeting , forecasting and finance management in a decentralized model
In the traditional economy, projects of this scale involve private sales, seed funding, venture
capital funding, etc. behind the scenes before anyone is aware o f the offering. Bulleon
embraces an opposite ethos where the Bulleon ICO will be decentralized, meaning all tokens
will be available to all people in the market from the beginning.
Bulleon will raise funds by directly selling its token, turning supporter s and investors into
users. Our ICO will offer 9 5.2% of our total Bulleon supply in a total of 1 0 phases, and each
phase will contain 760,000BLN for a fixed price. All funds raised at the development stage will
be re -invested into further development, expa nsion, and promotion of the Bulleon,
guaranteeing a quicker growth rate and increased popularity. See section 4.4 for the
distribution of Bulleon proceeds. Bulleon will establish a public relations campaign to
demonstrate the lack of insider involvement in its universal governance.
2.6.1.6 Researching legal details and locating solutions
Bulleon will be operating in the cryptocurrency market; therefore, the regulation in the
market will affect us as well. The Bulleon team is aware of the temperature in th e market and
– 22 – research is underway to determine the current regulations in the Blockchain industry. The
SEC intends to have tokens offered as securities to be registered for operation.
Consequently, this phase will give Bulleon team an opportunity to rese arch the regulations
that apply to the critical business activities. A successful cryptocurrency project understands
its duties to the employees and the investors alike. Moreover, Human Resource management
is an integral part of Bulleon. The talents of the employees in Bulleon will be managed to
ensure that every employee can yield as expected. Bulleon treasures the input of every
member of the team.
The location of a project is very crucial to the success of any company or business. Bulleon
will be tasked with choosing the exact location for the project management: The
headquarters as well the branches for ease of operation. A team of researchers will
undertake a feasibility study to determine the most suitable location for the project.
It is also essentia l to realize that, as a corporation, the need to have legal representation is
paramount to the success of Bulleon. Therefore, Bulleon team will seek to acquire the best
legal advice in the cryptocurrency market. The most efficient legal advice will help us be
proactive to avoid being caught up in unnecessary problems with the law.
Another critical aspect of Bulleon is being tax compliant. Taxation advice is necessary for
efficient running of the project. Different jurisdictions have different tax requireme nts. The
legal team will ensure that the company is ready to comply with the set regulations.
Business licenses and permit acquisition will be done efficiently by the experts at Bulleon.
Bulleon team is aware that this should be done in time as the projec t approaches the
launching stages.
2.6.2 Phase 2 – iOS/Android/Windows/Mac/Web app development start
To achieve a seamless integration of all its services into a single active platform, Bulleon is
kick starting the app development phase to give users eas e of access to all the brand's
amazing services from the comfort of their homes, offices or on the go. With the Bulleon app,
– 23 – users can sync across devices and perform different activities on the system with real -time
access to the crucial information they need.
Purpose of the Bulleon App
Among other things the Bulleon app serves the following purposes for users and the
platform:
• All-in-One Service : All Bulleon crypto services are offered in one unified UI
• Security : All data is encrypted in the app before it is sent to the network
• Privacy : Data presented in the app is cleaned from any form of personal information
identifying patterns
• Simplicity : Simple interface abstracts Bulleon network's complexity for the everyday
user.
• Sell Functionality : Users can ch oose to selectively sell anonymized data to trusted
entities in return for Bulleon tokens
Key Elements of App Development Phase
Mobile App UX Design : End users do not need to interact with complicated wallets because
Bulleon provides a simple to use cross -platform mobile and web app with UI and UX that
represents the best creativity in the business .
Service Backend Development : Here we are developing API plugins, Bulleon engine
optimization, and UI connectivity. This involves developing a Sidechain Suppor t functionality
(explorer and security) which allows users to inspect the blocks, transactions, and account
balances of any sidechain. This will provide a consistent, transparent, and easy to access
viewpoint of each sidechain to all users. This also invol ves implementing validated hashes of
individual sidechain states, at configurable checkpoint intervals to ensure there is some basic
validation of sidechain integrity and provide payback to the parent network.
Smart Contract Support : Smart contracts are a n interesting concept for many different use –
cases, and we believe it would be extremely interesting to implement a smart contract VM
– 24 – natively into the Bulleon App SDK. In the future, Bulleon can decide which smart contract
languages it wants to support, o r if it can even develop JavaScript smart contracts on its own.
App Integration with Bittrex: With this, Bulleon guarantees users an SSL -protected
transaction environment so that they can rest easy about the safety of their funds and
personal information.
The Bulleon App Models
The models for both web and mobile operating systems are explained below.
Mobile OS
The mobile -first approach is the mantra for tech and indeed most online businesses today. No
organization can ignore the increasing use of mobile apps to engage their user and increase
brand loyalty. As a result, Bulleon's approach is to use the most pragmatic and cost -effective
mobile app development model to achieve our goal. To this end, the team has decided to
build on the React Native mobile ap p development model. Our preference for this is based on
the following calculations:
• It's an All -in-One Cross Platform Model . This eliminates the hassles of having to write
separately for Android, Windows and iOS apps on different platforms. With React
Native we can write all of them in one place and save a huge chunk of time and
budget.
• Easier Transition from Web to Mobile : React Native functionality provides a smooth
UI that makes it easier to transition into mobile development from a web
background.
• Powe red by JavaScript —That’s one language to rule all.
• Ability to quickly push updates directly to a published app — bypassing the app store
review process and timeline.
Additionally, the number of top -level businesses (including Facebook, Walmart, Airbnb, e tc.)
who have leveraged on RN's model also validates its usefulness, maturity, and stability.
Web OS
For the complete implementation of the project, it is critical to developing an exchange
application that is web -based for the most optimal user experien ce. Like the mobile process,
– 25 – the web experience is optimized for both Windows and Mac operating systems using Electron
software. The idea is to create a seamless cross -platform user experience on the Bulleon
ecosystem with an embedded API via a backend ser vice that both iOS and Android devices
can use. This will allow for the creation of accounts, request for deposits and transfers,
cryptocurrency to fiat exchange proxy APIs and management of bank accounts.
Afterward, a backend portal will be implemented i nto the exchange application, which will
allow the user to modify the information on his profile.
Conclusion
It is pertinent to state that Bulleon apps development will continue throughout the life of the
project. This constant development is because (be sides innovation) building and maintaining
a decentralized application is fundamentally different from an application using client -server
architecture.
2.6.3 Phase 3 – Cloud mining platform and data -center construction start
After months of delicate evaluation of selected digital assets, all done according to market
situation analyses, mining challenges, and other factors, Bulleon has gathered enough
information and is now set to roll out this phase with a master plan to build a data center in a
country that is friendly to crypto -mining. The datacenter is one with the requisite good
conditions such as climate, electricity prices, political attitudes amongst other variables. The
execution of this phase of the Bulleon ICO project represents a major test of its resolve to stand
out in the cryptocurrency ecosystem.
Why Bulleon Cloud?
As a unique window for global wealth creation in the digital currency evolution, cloud mining or
cloud hashing is a concept which allows users to buy mining power of the hardware placed in
remote data centers. With the growth of digital assets price, Bulleon hopes to be able to make a
profit for investors around the world – anyone can join us and get a stable source of income.
– 26 – With Bulleon’s indu strial cloud mining setup, everyone can now buy hash power and start
mining quickly, instead of waiting for the delivery of solo mining hardware which could waste
valuable resources. With Bulleon cloud mining users never have to send back faulty equipment
or troubleshoot new hardware because our base, the cloud, is big enough to accommodate
everyone .
The data center is tasked with providing users with hardware that works and will absorb the cost
of hardware failure, maintenance, and configuration to provide users guaranteed uptime and
payout.
Key Functionalities
Instant Activation : Buy hash power and start mining quickly, instead of waiting for delivery of
mining hardware which could waste valuable time.
Environment -Friendly Experience : Mining hardware are notorio usly noisy and generate
extreme heat. By using cloud mining, you don’t have to put up with any of the noise and heat.
No Maintenance Fee for BLN own ers: When you buy a mining contract from Bull eon there is no
extra maintenance fee applied for the whole contract duration.
No Risk of Hardware Failure: Because we have made the right investment in equipping our data
center and have replaced hardware mining with the cloud .
2.6.4. Phase 4 – Bulleon International Debit
Card
– 27 – Imagine paying for a bottle of Coke in one of your trav els to another part of the world
without ever having to worry about foreign exchange! That and more is possible through a
smart deployment of Blockchain cryptocurrency technology on even the tiniest forex
transaction by way of The Bulleon International Deb it Card. Our technology enables holders
to connect their Blockchain assets to real -world payment platforms, offering quick, reliable
and affordable withdrawals all over the world. Integrated with all other services on the
Bulleon platform (Exchange, Mobile /iOS/Android/Web app), the debit cards are well –
positioned to serve as a one -stop hub for seamless interaction between the Blockchain
ecosystems and the real world.
Why Choose Bulleon Debit Card
There is no doubt that the application of Blockchain to eve ryday activities will keep making
business transactions easier and faster. To this end, Bulleon’s international debit card affords
the global business environment the following unique value chain:
1.A Boost to Globalization : With Bulleon International Debit Card, everyone can harness the
power of Blockchain s for travels and other transactions by enjoying access to multiple virtual
currencies across different Blockchain s.
2. Real Freedom and Control : Convert your Bulleons and other cryptocurrencies into FIAT
whenever you need, easily through Bulleon mobile or web app. It’s easy to exchange and load
your Bulleon card with funds from Bulleon Wallet. Use your card anywhere major cards are
accepted. You can also send and receive funds all in one app. Withdraw from any ATM
around the world. Receive real -time notifications when the card is used. Lock or unlock your
card whenever you wish to. All at your fingertips Benefits
3. Convenience and Real -time Tran sparent Rates : Holders can spend their virtual currencies
directly and conveniently anywhere around the globe with complete ease of mind, just like
how they spend their local currency — at a faster rate and the most cost -effective transaction
processing ra tes – no additional fees imposed .
– 28 – For instance, when a holder pays with the Bulleon debit card at a store that doesn't accept
cryptocurrency, the cryptocurrency is immediately converted to fiat currency on the spot
without the recipient ever knowing about it. This feature is convenient for digital currency
owners and allows them to make faster purchases or other forms of payments or receipts
with their crypto coins on a day -to-day basis .
4.Easy Application : You don’t need to undergo a credit check when you a pply for a Bulleon
debit card. The card also supports multiple nationalities with an option for e -residency.
5.Easy Top Ups : Holders can top up their debit card via a Blockchain assets address either on
the website or through mobile apps.
6. Wide Usage Ar ea: Because the card supports multiple currencies, holders can spend
money at the point of sale machines worldwide. Bulleon also supports cloud services, and
online shopping is available
2.6.5. Phase 5 – Cryptocurrency trading platform (Bulleon E xchange )
The purpose of the
Bulleon Exchange is to
provide an investment
multiplex for traders
and users at all levels.
Bulleon believes that
every single person can
become a successful
trader as long as they
have access to the right
tools and trading styles.
That is why the trading platform is designed to work seamlessly with integrations for Android,
IOS, and web operating systems. Additionally, inbuilt APIs will allow users to view the progress
– 29 – of m ultiple exchanges at a glance with highly accurate (80%+) Bulleon propriety trading signals
which can guide investors making the best decisions.
The goal is to offer the most liquid exchange website in the world, leveraging on the most
advanced software t o enable traders and users to easily exchange Bulleon and a host of other
altcoins, providing quality order types and liquidity to help traders take advantage of every
situation.
Key Features
1. Simplicity and Ease of Trading: Bulleon exchange software offers users a suite of order types
for every scenario and guarantees the convenience of a simple and quick process, with the
additional promise of keeping users informed of the latest changes in crypto trends.
2. User -friendly interface and competitive rates : Bulleon allows users to work on using the
platform according to their requirement, making it possible to customize according to their user
experience based on their preferences for the theme , notifications, and presentation of figures
section
3. Affiliate Program : Earn with Bulleon! Offer favorable terms to your customers and make a
profit!
4. Third -party API Integration : Because Bulleon Exchange is designed to create digital asset
trading ap plications & trading tools, its API integration plug -in helps users to discover all the
cryptocurrency trading possibilities, create their trading charts, edit order types & trading
positions, and track trading history and crypto wallets movements.
5. Rel iable Protection of Funds : To protect your funds our platform will use a cold storage
system. Bulleon is equipped with advanced verification features that help users ascertain the
honesty of traders, ensure withdrawals protection and enable advanced API ke y permissions. To
achieve this, Bulleon Exchange uses a combination of digital wallet options to ensure maximum
security.
With these multi wallet features, users can trade freely and securely without depending on
third -party platform. These options includ e hardware wallet, cold wallet, desktop wallet, mobile
wallet and paper wallet.
– 30 –
Additionally, the UI design also provides an extra layer of security by enabling users to restrict
access to their accounts by using a biometric and two -factor authentication system.
Using Bulleon Trading Platform
The following simple processes are involved in interfacing with the Bulleon Exchange platform:
Bulleon Sign up : The simple, user -friendly interface makes the process of signing up to the
Bulleon exchange platform very easy and straightforward either for token holders or those
hearing about the Bulleon ICO for the first time.
Funding: After signing up users can choose from a multitude of digital currencies, but it is
recommended to do so with the Bulleon token.
Trading: Once the account is funded users are ready for trading, exchanging and investing in
various digital currency pairs. Bull eon offers plenty of choices, as it supports all major digital
currencies, and even new ICO listings and their respective tokens.
Supported Crypto currencies: Traders can use the platform for multiple digital currencies,
including, but not limited to Bulle on, Bitcoin, Bitcoin Cash, Bitcoin Gold, Ethereum, Ethereum
Classic, EOS, Dash, Litecoin, NEO, GAS, Zcash, Dash, Ripple and more. As mentioned before,
Bulleon also supports numerous tokens, as part of ICO listings. With this in mind, traders can use
the pl atform to trade these tokens for a profit as well.
Bulleon Customer Support: We place a premium on Customer Service because we know it is key
to the success of every exchange on the platform. Live support features are currently being
deployed both for chat and calls.
– 31 – Based on the above service outlay, it is safe to be optimistic that Bulleon is poised to become
the leading Cryptocurrency Exchange in the world. This is predictably so because of its operating
principle of offering great fees and awesome digi tal currency support service. All of that
combined with the human and financial resources from partnerships and direct investment at
the firm's disposal, chances are that Bulleon will continue to evolve and offer great digital
currency exchange services to its clients.
2.6.6 Phase 6 – Bulleon E -Commerce Payment Gateway for Merchant s
As more businesses embrace the e -commerce model, the need for efficient payment
gateways and shopping carts integration services in the transaction cycle has been increased.
Bulleon payments gateway for merchants represents a one -stop solution in this d irection.
This tool enables merchants to receive cryptocurrency/Bulleon (BLN) and facilitates it's easy
as well as aid merchant accounts in their interaction with other Bulleon services and tools
(Bulleon Debit card, Exchange, Bulleon Mobile/iOS/Android/ Web app).
Key Features of Our Service:
• Point of sale for merchants
• Integration with Bulleon Debit card
• Bulleon Exchange API (crypto to fiat and reverse conversion service)
• In-store Payments (Merchant can accept cryptocurrencies for e -commerce and physi cal stores)
• Easy integration on e -commerce platforms
• Accept cryptocurrencies in physical stores with Bulleon app (Instant FIAT/crypto convert possibility)
• Easy reporting tools
• Web Payment Buttons
• E-commerce integration with any external systems or tools
Existing E -Commerce Payment Models and Their Shortcomings
– 32 – The existing traditional payment gateway model integrates into an e -commerce website’s
shopping cart by collecting payment information provided by customers at the check -out. The
gateway then enc rypts the data and transmits it to the card issuing bank for authorization.
The authorization response is then sent to the merchant and is displayed to the cardholder. In
essence, the payment gateway serves for web -based merchants the same purpose that a
point-of-sale (POS) terminal does for brick -and-mortar businesses. Apart from slow
transaction speed, this model means cardholders share a lot of personal information in the
process and ultimately get to pay, sometimes double, processing charges.
The Bulleo n Advantage
Unlike the traditional payment gateway model above, Bulleon e -commerce payment gateway
brings on board Blockchain smart contracts crypto technology to speed up the process more
securely and privately, eliminating the issue of double transacti on charges while doing so.
With the Bulleon merchant account service, merchants can accept cryptocurrency in place of
fiat through a seamless connection of the merchant’s physical and/or virtual check -out tools
with Bulleon's crypto -fiat exchange interface .
How it works
(a) For Non -Crypto Cardholders
1. The cardholder fills out an online payment information form to pay for a purchase at an e –
commerce website’s check -out.
2. The Bulleon gateway interfaces between cardholder's bank and converts cardholder' s input
into cryptocurrency through Bulleon Exchange API.
3. The Bulleon gateway then connects the merchant’s physical and/or virtual check -out tools
with Bulleon's Exchange API to process payment.
4. The merchant can decide to convert sales back to fiat via the Bulleon Exchange API or
retain payment in cryptocurrency
(b) For Bulleon Debit Card Holders
For Bulleon Cardholders the process is even simpler.
– 33 – 1. The cardholder pays for anything on merchant check -out with their card by inputting the
value o f their purchase on the Bulleon gateway web, app or physical point of sales button.
Instant validation takes place and transaction is done. No bank, card issuer or processor
downtime or charges!
2. The merchant can decide to convert sales back to fiat via the Bulleon Exchange API or
retain payment in cryptocurrency
(c) For Other Cryptocurrency Card Holders
1. The cardholder pays for anything on merchant check -out with their card by inputting the
value of their purchase on the Bulleon gateway web, app o r physical point of sales button.
Bulleon Exchange API then converts the cryptocurrency to Bulleon and adds the full payment
to merchant's Bulleon account settlement.
2. The merchant can decide to convert sales back to fiat via the Bulleon Exchange API or
retain payment in cryptocurrency
Integration with Any External Systems or Tools
Using our Bulleon Exchange API, JavaScript API & webhooks, merchants can supercharge their
e-commerce platform integration: connect with inventory management systems, drop –
shipping solutions, email marketing platforms, POS solutions, CRMs, and use Bulleon
encrypted data bank with their favorite tools to create an efficient omnichannel shopping
experience!
Our feature -rich gateway processes online card payments as well as popu lar alternative
payment methods from any device (mobile/laptop/in -app) in a secure, fast and consistent
manner. The gateway is highly reliable and is designed to provide high availability, even in
times of peak transaction volumes. A single integration en ables access to a variety of
innovative solutions and connects each merchant to a large number of acquirers via our vast
global network.
Benefits of Our Service
– 34 –
The benefits of our smart solution include:
1. Increased Sales : The rollout of our new paymen t acceptance technology will help
merchants reach a tech -savvy generation and increase sales.
2. Guaranteed Security : Build trust and ensure safety to overcome security concerns using
infrastructure and technology which adheres to standard safety and secur ity protocols.
3. Optimized Checkout Conversion : A seamless payment process and tools to aid
convenience to minimize basket abandonment.
4. Reduction in Operational Costs : Utilize a single solution to meet all global needs.
5. Enjoy Global Appeal : Becaus e we offer the best conversion rates from digital to fiat
currency and Bulleon is spendable anywhere.
The list of services our platform offers as listed above make us a top choice for any serious e –
commerce business today. All of the business types below can partner with us for an optimal
e-commerce platform leveraging on the revolutionary Blockchain technology.
2.6.7. Phase 7 – Peer -to-Peer lending platform
Having carefully analyzed cryptocurrencies and their growth in relation to fiat money, we
conclud ed that this market lacks lending vehicles. The most popular way to get a fiat currency
for a digital asset is to sell the asset on the
exchange. This is economically unfeasible, since
the value of cryptocurrency can significantly
increase literally within a week, after which the
holder will lose an impressive amount. The
Bulleon project offers an alternative. Using our
system, a cryptocurrency holder can get a loan
in fiat money on the security of his/her digital
asset.
– 35 – Before the end of the loan period , the security deposit will remain in the protected Bulleon
system. Once the loan and the interest are paid within the agreed period, the pledged asset will
be returned to the borrower in full. The Bulleon platform will provide an opportunity to instantly
issue our internal virtual or plastic payment card (read more: Bulleon International Debit Card).
Using Bulleon International Debit Card, you can make payments around the world where ver
debit card payment is enabled. It is convenient and beneficial, as the user of such services does
not pay additional fees. Besides, the platform users will be able to order a debit card with
worldwide delivery. Borrowers will be able to instantly receive credit funds in the fiat currency
or use it depending on their needs – cash out funds in ATMs, pay through terminals, shop
online.
Compared with traditional financial institutions that issue loans, Bulleon has many advantages.
In the traditional collateral scheme, the lender is forced to do a huge amount of work to secure
the deal: maintain a credit center that verifies the borrower’s solvency, arrange the collateral
assessment, transfer and store the borrowers’ assets.
It may seem that the lender’s work should not be of interest to the borrower. However, one
should remembe r that all costs are included in the interest rate, which results in a rise in the
loan price. Bulleon solves this problem. Our system guarantees repayment of funds in full
together with interest for using the loan and dispenses the lender from additional actions and
risks. Consequently, the borrower will receive the lowest interest rate and will not spend time
on signing papers, going to the bank, waiting in a line and carrying out the property assessment.
There is no need for a credit centered on this a pproach. This gives advantages to both parties in
the deal: the lender does not need to independently assess the risks; the borrower receives a
loan regardless of the credit record. In the traditional system, one needs to have a sufficiently
solid startup capital and know the subtleties of the profession to become a successful lender.
Bulleon allows absolutely any individual or legal entity that has fiat funds to become a lender,
and it assumes risks associated with the loan repayment. A user who offers to lend funds sets
the interest rate, amount of the loan and its term on his/her own, and our system seeks the
borrower in the database, who is interested in such terms.
– 36 – Key Features
1. A Peer -to-Peer Lenders Platform : Using our system, a cryptocurrency holder can get a loan in
fiat money on the security of his/her digital asset. Before the end of the loan period, the security
deposit will remain in the protected B ulleon system.
2. Secured Lending : Once the loan and the interest are paid within the agreed period, the
pledged asset will be returned to the borrower in full.
3. Instant Disbursement : The Bulleon platform will provide an opportunity to issue our internal
virtual or Bulleon International Debit Card instantly
4. Transparent Internal Ecosystem : Borrowers will be able to instantly receive credit funds in
the fiat currency directly to the Bulleon account or use it depending on their needs – cash out
funds in ATMs, pay through terminals or shop online.
Advantages O ver Traditional Loan Schemes
The overriding benefits include:
1. Fast Response : With Bulleon, anyone can borrow and lend almost instantaneously without
unnecessary friction from banks and government regulations.
2. Flexible/Customized Interests Rate : You can crowdsource your loans from lenders around
the world powered by a Bitcoin economy by choosing an interest rate which you can afford.
3. No Processing Charge : There is no processing fee charged to the borrower or lender for this.
4. A Win -win for Lenders and Borrowers : Through this system, lenders get profitable interest
rates, and borrowers can borrow cheap loans, all thanks to the power of Blockchain 's speed and
Bulleon’s quest to offer a cheaper alternative.
Risk Management and Assurance
Apart from the protection that comes with the flexibility of interests rates, open access to
information about users and direct choice of interests between peers, all loans on the platform
are protected by Buyback and Defa ult guarantees, which allow users to have full control over
your finances at any given time. Through Buyback, the platform obliges itself to buy back the
investment in 1 single day in case the clients wish to stop investing.
– 37 – Default Guarantee is activated when a borrower is late with the payment for more than three
days. Bulleon will cover all late installments with digital assets held by borrowers.
Conclusion
Bulleon is growing in stature by the day even at its ICO continues to command more global
patrona ge. With the full deployment of this Peer -to-Peer lending platform the company has
opened a priceless vista of global wealth building to the individuals seeking loans and investors
alike. Regardless of the budget thanks, Bulleon’s no -fees and low entry poi nt service is a perfect
tonic for the next global economic boom for all the world's population. Small budget investors,
seasoned investors, moneybags, everyone can reap the benefits of the Blockchain revolution.
2.6.8. Phase 8 – Merging services into a single active platform
Integration of all serv ices into a single active platform; fully integrated solution will give you an
interactive view of all Bulleons services and instruments.
Bulleon will help you to meet everyday digital asset related needs. With Bulleon you get the
user -friendly tools you need to handle all your digital resource needs and navigate the crypto
world easily – by focusing on your business requirements.
Focus on your idea, let us do the rest. With our solutions, you can break down information silos,
better exploit synergies, an d pool efforts among your staff and departments through a clear,
common vision of all key elements of your organization and the role of each stakeholder.
By utilizing open APIs, we create an integrated software ecosystem that stores all the data
required for running the company while simultaneously providing all users with real -time access
to the crucial information you need.
2.6.9. Phase 9 – Biometric hardware wallet & login authentication
– 38 –
To deliver a most secure and safe operating
environment for all its users, Bulleon has adopted an
advanced biometric security technology to process
user access to its services at any point in time. This
measure which serves as a reliable means of ensuring
that users are who they say they are, also help ensure
that Bulleon’s service complies with Know Your
Customer (KYC) requirements in any country where it
operates worldwide.
With Bulleon’s biometric hardware wallet & login
authentication, users get secure access to all our
servic es across all mobile app and web platforms
using biometric fingerprint authentication. With this
all user assets are safely protected from scammers
through a one -way conversion of biometric data into
a proprietary template format which prevents recreation, reverse -engineering or use for
unintended purposes, thereby protecting the user from any form of theft.
Furthermore, this biometric data will be encrypted and digitally signed using strong 256 -bit
AES technology. This hardware -generated, one -time encrypt ion keys ensure that biometric
data remains entirely within the host’s trusted execution environment, where it's available
only to processes known as trustworthy. In the end, by combining the decentralized
Blockchain principle with identity verification, a digital ID is created to act as a digital
watermark which can be assigned to every online transaction of any asset.
Key Functions
1. Eliminates Fraud and Hidden Fees : By eliminating fraud, it also eliminates interchange fees
in addition to making sure that the person doing or authorizing the transaction is 100 percent
the owner.
– 39 – 2. Enhancement of User Privacy and Security : With Bulle on’s biometric hardware wallet all
user’s personal information such as their biometrics and payment details are decentralized,
meaning hackers cannot tap into a central data source to gain access to user credentials.
3. Improved Customer Experience : With l ightning -fast biometric authentication, our
hardware wallet and login authentication provide a superior security experience across all
devices without having to wait for emails and texts to complete login process to conduct any
user activity or transactio ns
How it Works
Using Advanced Encryption Software, AES, 256 -bit, the Bulleon hardware wallet and login
authentication protocol converts biometric data and other 2FA into a one -way proprietary
template format, making it impossible to recreate, re -enginee r or use for unintended
purposes. This encryption method AES is a symmetric block cipher which is used at the
highest level of security to protect classified information and is implemented in software and
hardware throughout the world to encrypt sensitive data.
Why We Chose AES 256 -bit
AES 256 -bit encryption represents top -level data/file encryption technique that uses a 256 -bit
key to encrypt and decrypt data or files. The 256 -bit encryption refers to the length of the
encryption key used to encrypt a data stream or file. A hacker or cracker will require 2256
different combinations to break a 256 -bit encrypted message, which is virtually impossible to
be broken by even the fastest computers.
Now, when you consider the fact that the fusion of passwords and other 2FA procedures
expire quickly, a hacker's effort to repeatedly beat the time allocation for each login he
initiates. Since the system has been built to detect such, multiple failures to successfully login
by a hacker will then raise a red flag which will lead to an autoprotective action by Bulleon
engine.
Security Tips for Wallet Authentication and Login
– 40 – Because of the digital space volatile and prone to malicious users, the following additional
precautions are very vital to every single transaction process on the Bulleon platform .
Authentication : All Bulleon platform users and token holders must understand that
authentication should only be used to access their account or merchant orders. If Bulleon
application requires access to other Bulleon users’ accounts, do not use API Key. To securely
access other Bulleon users’ accounts, the Bulleon in -app messaging should be used.
Signing Requests : API key authentication requires each request to be signed (enhanced
security measure). Users can create and acti vate new API keys in their API settings. It is very
important to note that each user's API keys should be assigned to access only accounts and
permission scopes that are necessary for the app to function.
In conclusion, it is pertinent to state that Bulle on prioritizes the security of its operating
environment and as such will continue to stay alert to better ways to safeguard it and assure
investors and users of the safety and security of their investments and information.
2.6.8. Phase 10 – Payment of Dividends and Launch of a Full -fledged Commercial Activity
In line with its ICO promise , Bulleon, the all -in-one digital asset platform, is glad to unveil the
Phase 10 of its project outline. This stage marks a deployment of at least public beta versions
of all previous phases that have been released. It represents a major milestone for not just
Bulleon, but the entire cryptocurrency ecosystem as the steady incline of Bulleon’s first of its
kind 'no time limit' ICO continues to wow investors and industry watchers.
What this milestone means is that in less than a year, Bulleon has gone beyon d the execution
of the first five items on its roadmap, to kick starting ten of its project phases. These phases
include:
Phase 1 – Preparing a transparent structure and commercial activity plan of the company
Phase 2 – iOS/Android/Windows/Mac/Web app deve lopment start
Phase 3 – Cloud mining platform and data -center construction start
– 41 – Phase 4 – Bulleon International Debit Card
Phase 5 – Independent cryptocurrency trading platform
Phase 6 – Bulleon E -Commerce Payment Gateway for Merchants )
Phase 7 – Peer -2-peer lending platform
Phase 8 – Biometric hardware wallet & login authentication
Phase 9 – Integration of services into a single active platform and
Phase 10 – The official announcement of dividends payments
Setting Quarterly Dividends Payout Clock
It is pertinent to state that as a natural order of the project life of Bulleon, that integration of
services and tools takes place from Phase 2 onwards. At this stage, commercial activity has
already begun, and 40% of the operating profit is invested in th e dividend fund. However,
since the integration of services and tools commenced from Phase 2, it is only normal for it to
be the benchmark for deciding the commencement of quarterly payments of dividends
because that is when the Bulleon engine became opera tional in the marketplace.
Dividend Calculation Formula
At Phase 2, Bulleon can be said to have laid the groundwork for engaging in a robust
cryptocurrency business, and from here the funds raised from the ICO are calculated
FORMULA : (ICO raised funds ) – (the cost o f executing the project ) = DIVIDEND
ALLOCATION: 80% are allocated to BLN investors/shareholders/token -holders. 20% of the
funds remain available to continue the operation of the company.
Bulleon Quarterly Payments Outlay
1. One -Time Dividend Payments
At the end of Phase 10, 80% of surplus funds (ETH) will be distributed to the top 25% in total
ownership percentage of a total surplus of funds.
2. Quarterly Dividends
40% of operating profit will be paid quarterly to the top 25% in total owne rship percentage in
relation to total operating profit of the whole company.
– 42 – NB: Payments of one -time dividends or quarterly dividends will be sent to those addresses
whose BLN Blockchain snapshot will prove token ownership .
Interests of the Shareholders
In line with our commitment to protecting shareholders' interests Bulleon makes it a top
priority to update them with information regarding any changes on projections as to how
payments would be calculated and distributed. Some conditions and timing may c hange, but
the overall process for going forward remains in place.
Transparency and External Auditing
Because we operate on the principles of best practices, we will not leave all the calculations
of the operating costs and revenues to our in -house financ ial team alone. Bulleon's entire
operations will be audited by an A -list au diting firm and a report from the audit will be made
public before any dividends are paid.
In the meantime, there will be some visibility into the performance of current business
operations for token holders via the investor dashboard as Phase 2 unbundles successfully.
Our priority is to give as much visibility into our operations as practicable.
NB: Holders who sell their tokens will not get the dividends. Payments will only go to wallets
holding Bulleon at the time of payout.
3. SMART -CONTRACT STRUCTUR E
3.1. Bulleon smart -contract
Bulleon’s smart contract is written in the Solidity programming language and is completely open
source. Anyone who wants to explore it gets full rights to do so. It is perfectly understandable to
know what functions its code contains.
3.2. Smart contract functions
– 43 –
Smart contract is constructed in a way that the contract owner would not have any authority to
control it after it will be deployed on the Ethereum Blockchain . A few functions have been left in
the assembly in ca se something unexpected happens, but they have no effect on Bulleon and its
economy; hence, there is nothing to be worried about. The functions left to maintain the
contract owner are: change contract owner or withdrawal address, force withdraw ETH (if the
funds are stuck in a contract), burn a specific amount of Bulleons. No one can ever create more
Bulleons, move them to another address, or otherwise manage Bulleons inside the ICO smart
contract. Even , we do not have the authority to manage them in the con tract. Thus, the only
way to get them out of the contract is by purchasing them. This decision has been made for the
peace of mind of investors.
4. FINANCES & ICO
4.1. Force Gathering Whirl of Bulleon
Bulleon’s internal cryptocurrency gains its value by gathering the labor input into it. Continuous
hard work makes it better and stronger, and exponential labor input for the project’s developing
and marketing and fast business expansion will guarantee it a continuous price -lifting force.
Look at the infogr aphic.
– 44 –
1. Bob purchases some Bulleons. After purchase, he will immediately receive the Bulleons in
his favorite wallet.
2. Bulleon receives a payment and uses part of it immediately on his own development by
hiring more required employees and speciali sts (marketing experts, advisors, finance
managers, designers, programmers, assistants).
– 45 – 3. The other part will be used for aggressive marketing via all possible channels of the
internet.
4. Because marketing will be very effective, it naturally will br ing new investors.
5. Whenever a new supporter purchases Bulleons, it will make Bulleon more powerful.
6. Once the Force Gathering Whirl of Bulleon is rolled out, it begins to gather reputation and
trust, causing the price to rise.
4.2. The factors aff ecting the sales of the Bulleon
What happens if Bulleon’s market price exceeds the selling price of a smart contract?
In case a token sale is on (at any phase) and Bulleon’s market price reaches the level, which is
greater th an smart contract selling pr ice, it will automatically trigger the token sales process
through a ICO-smart contract and will subsequently affect the market price as a correction.
4.3. ICO phase structure
– 46 – There will be a total of 10 phases, with no time limit. Each phase will contain 760,000BLN for
a fixed price.
ICO Phase Tokens (BLN) Price BLN/ETH Financing (ETH)
Phase 1 760,000 1000 760
Phase 2 760,000 800 950
Phase 3 760,000 600 1,266
Phase 4 760,000 400 1,900
Phase 5 760,000 200 3,800
Phase 6 760,000 100 7,600
Phase 7 760,000 75 10,133
Phase 8 760,000 50 15,200
Phase 9 760,000 25 30,400
Phase 10 759,000 10 75,900
Total: 7,599,000 Hard cap: 148,009 ETH
4.4. Distribution
➢ Total Bulleon supply: 7,97 million (7,970,000) BLN, of which:
➢ 95.2% will be offered for purchase
➢ 2,4% will be distributed for bounty program
➢ 1,2% will be distributed for airdrop program
➢ 1,2% will be reserved for founders
➢ Ethereum ERC20 token – Bulleon (BLN)
➢ Purchase methods accepted: Ether (ETH), USD and other cryptocurrencies
– 47 – ➢ Maximum cap on crowdsal e: 148,009 ETH
4.5. Funds allocation
The fund raised during ICO activity will be fully and completely used for the development of
the Bulleon platform. Depending on the volume of funds raised, a specific scheme for the
allocation of the fund will be chos en.
At the beginning, three important tasks need to be resolved. The first is to expand the team,
as well as recruit skilled experts and employees and preparing a transparent structure and
commercial activity plan for the company . The second is to be list ed on major stock
exchanges and start researching legal details and locating solutions . The third is effective
marketing strategy development and execution .
Once these things have been handled, Bulleon will get a boost to start building a solid and
firm f oundation.
One of the main goals of the Bulleon project is to build a strong and durable cryptocurrency.
Up to 10% of the raised funds will be used to support this goal. To support a strong exchange
rate, Bulleon will constantly purchase BLN currency from active BLN markets. The BLN
currency will be bought back only in the case when the market rate is lower than the ICO
selling price.
30% of total raised funds will be used to cover expenses for promoting the projec t and
expanding the user base, p romotion on new markets, international partnerships, v isiting
conferences and issue -related exhibitions.
40% will be used for development of the core, adoption of Blockchain technologies and smart
contracts, creation of new products and services, implementation of the voting mechanism.
– 48 –
20% will be used for payment for services, legal expenses, accountancy, operating and other
expenses.
4.6. Dividend distribution
The dividends distribution process consists of two stages: getting the accurate data about the
BLN di stribution among users (dividends report) and spreading the company profit among the
token holders.
To have a proof of BLN ownership by exact addresses, Bulleon will make snapshots of
Blockchain prior each dividends distribution using a specially develope d tool. It allows
capturing of the current state of tokens distribution among investors as on the exact block.
The number of the milestone block , as well as an approximate date and time of its
appearance , will be announced in advance , both by email and on the Bulleon Website.
Bulleon financial management
undertakes to transfer 40% of the
company distributable profit to
the dividends distribution smart –
contract on a quarterly basis. The
date of dividends distribution will
be announced in advance at
Bulleon official website.
A dividends distribution smart -contract is designed to distribute profit among the investors
according to their stakes. All the payments will be made in ETH. Dividends will be sent to
those addresses whose BLN token ownership will be p roved by a snapshot of the Blockchain .
4.7. One-time dividend payment
– 49 – Once all tokens are sold, the first goal is achieved . At the end of Phase 10, it is calculated how
much funds the project needs to reach all the goals, 80% of surplus funds (ETH) will be
distributed to the top 25% in total ownership percentage in relation to the total surplus
funds. 20% of the funds remain available to continue the operation of the company. This is a
one-time dividend payment.
Example, after the end of Phase 10, the su rplus funds will be a total of 25,000ETH. You own
6650BLN, which is 0.07% of all BLN supply. You get 0.07% of the surplus funds in dividends,
which is 17.5 ETH (roughly 14,000USD).
4.8 Quarterly dividends
40% of operating profit will be paid quarterl y to the top 25% in total ownership percentage in
relation to total operating profit of the whole company. Dividends are paid to shareholders as
long as the company makes the operating profit.
Example: You own 6650BLN, which is 0.07% of all BLN supply. T he company's operating profit
for Q1/2019 is $ 90 million. You will receive 31,500USD dividends.
4.9. ICO Schedule and limits
ICO will start at phase one. Phases are not time -constrained, once one phase sells out, the
next one will start automatically.
The one -time purchase is limited by 1000 BLN/per address. That means, if you purchase 800
BLN at phase 3, and decide to purchase 500 BLN from the same address, you will get only
– 50 – charged for 200 BLN from the second payment , and the rest of payment will be automatically
refunded to your address.
However, there is no limit to how much BLN you can hold on your address, the limit is valid
only for purchasing from the same address. You can contribute with several ETH -wallets and
move all your BLN to your KYC -registered wallet. Once the Bonus has been paid, you can
freely manage your BLN tokens.
If active phase has only a little BLN for sale, the purchase is calculated according to the buying
phase rate and the next phase. For example, in phase 4 there’s only a remaining 100 BLN, and
you decide to buy 800 BLN. The first 100 BLN will be charged by phase 4 rate and the rest of
700 BLN by phase 5 rate.
4.10. Bounty program
Bounty program will help spread the word, and translators, bloggers, writers or otherwise
helping people will get the reward for their work.
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