University of Economic Studies [607318]

University of Economic Studies
Faculty of Cybernetics , Statistics and Informatics

Business Plan
S.C. BEST EVENTS S.R.L.

Student: [anonimizat], animations and other social events
The target market of the business will be mainly those individuals,
families, or companies that prefer to organize a special event at low costs
and the company will arrange for the parties at their preferred locations
instead o f hiring different costly locations and menus for the occasions.
The key objectives of the business plan include:
• To unde rstand the need of people
• To understand the demands and expectations of the custo mers if
they are intere sted in a special event

The main objective of the company is to organize all sorts of events
and offers a wide range of services such as:
 Companies anniversaries
 Business meetings
 Concerts
 Festivals
 Fashion presentations
 Anniversaries
 Baptisms
 Weddings
 Children parties
 Private parties
 Speci al events (balls, banquets etc.)
 New Year ’s Eve parties
 Surprise parties
 Theme parties
The range of services offered by S.C. Best Events S.R.L is very diversified and can meet the requirements of every
customer. Also, the quality of the services is assured by experienced and skilled employees in this area, equipping
with very good quality equipments and raw materials.

The purpose of this business can be considered to be significant ly high as more and more number of people is being
interested in events planning, and the new business w ould target these customers offering them this services at a lower p rice,
hence increasing the purpose of the business
Industry evolution
While the eve nts industry in the Romania has faced significant challenges owing to economic slowdowns and hence
decreases in demands among the customers, the situation has however turned out to be positive over the recent years with
rise in the demands fo r events and events planning and management. With companies reducing their budgets and more
cautiously deciding on their spending due to the economic slowdowns, there has been significant reduction in demands. As
far as the present situation is concerned, the economic condition has been recovered and the competition in the market is
moderate to high now, with customers being attracted to different events management companies focusing on the added
value that they obtain from these companies. Now companies ar e planning their budgets and spending more efficiently
trying to meet the demands and expectations of the customers, which in turn is attracting the customers more than before
(An events evolution 2010).
Describing the services of the company
As ex ample for our business we have decided to present the services that we offer for a wedding . Wedding planners
are often used by couples who work long hours and have little s pare time available for research and managing the wedding
venues and wedding suppliers.
The services of a wedding planner may include:
 Interview the couple and parents to identify their needs.
 Preparation of the budget
 Design and style of the event
 Photoshoots
 Preparation of the list of participants
 Identification of locations for events (ho tels, party house, ceremony, church, temples etc.)
 Identification and contracting of wedding professionals and service providers (suppliers, photographers,
videographers, beauticians, florists, sweets, buffet, drinks, etc.) and contract preparation and exe cution.
 Carriage of the bride with limousine on the wedding day
 Identifying music artists to invite to the event
 Coordination of deliveries / services on the wedding day.
 Coordinating wedding day
 Have a back -up plan in the event of a disaster.
For other event s we offer the following services:
 Dancers

 Stand up comedy
 Karaoke
 Illusionism
 Dj
 Clowns / face paintings etc.

Market share
No. Competitor name Service
Market share
1. Best Bride Events organizing , Floral Arrangements , Wedding dresses ,
Wedding accesso ries and decorations , Invitations/Menus 6 %
2. Cupidon Events Events organizing company , Music&Artists /
Bands , Fhoto&Video Services , Event decorations , Floral
arrangements /bridal bouquet , Weeding white
pigeons , Invitations/menus , Wedding accessories an d decorations 10%
3. Emme HD events Events organizing company , Music&Artists / Bands ,
Fhoto&Video Services , Event tents , Events decorations , Floral
arrangements/bridal bouquets , Waiters/Chefs for events,
Animatotors , Wedding white pigeons , Wedding accesso ries and
decorations 25%
4. FullWeeding Events organizing company , Events locations , Sonorizari
evenimente , Music&Artists / Bands , Fhoto&Video
Services , Transport(limousine) , Events decorations , Floral
arrangements/bridal bouquets, Video
projector/flipchart/microphones rental , Clowns /face
paintings , Lighting and smoke effects,Animators,Fireworks,
Entertainment(karaoke, stand -up comedy, Dj,
dancers,illusionism), Wedding white pigeons, Wedding clothes,
Initations/menus 30,5%
5. Gold event Events organizing company , Event Management Consulting 5,5%

Competitors reactions
With the setting up of our company , Best Bride company started to offer photo -video services, Cupidon Events and
Emme HD reduced the price by 4%, respect ively 10%. FullWedding c ompany offer s free transport for a full wedd ing
packag e and Gold Event applies a 15% discount of their services.
Their disadvantage is that they exclusively organize weddings, baptisms and parties, not occupying the market
segment that organizes other events. Also, these companies do not deal with the finest details that, as we know, make the
difference between an ordinary event and a memorable one. Another disadvantage of ours competitors is that they do not
provide customers every thing that they could need, from candles to the most varied arcade arrangements. We can say that
our company has the potential to become a market leader due to the complexity of the services offered. The main advantage
of our services is that we include a complex range of services, covering additional costs (eg Catering, Photo, Sound, Effects,
Music, etc.)
Services Price Quality
inferior similar superior inferior similar superior
Wedding hall rental x x
Hall decoration x X
Transport X X
Lights effects and
smoke x X
Photo -Video
services x X
Catering services x X
Sound x x
Fireworks x X
Beauty services x X
Event outfits x x
Other services x x

Development opportunities
This company has all the chance s of becoming a successful one because it will be the only company in Ploiesti so
to deal with a wide range of events (the other companies already on the competitive market, dealing only with the
organization of weddings, baptisms or parties), and , last b ut not least, the prices of our company are very attractive. Also,
S.C. BEST EVENTS S.R.L. has the chance to become a market leader due to the complex services it offers, the quality –
price ratio, being one of the many advantages of the customers.

Objective s
The mission of this company is to transform any ordinary event to a spectacular one, of good quality and good
taste, and to thank the customers.At the same time , the company aims to achive the following goals:
Market s hare held by the company to be at l east 40% , and therefore to become a market leader.
Recovering the initial investment and increasing the earnings
Meet the most demanding customers desires
Promoting the compa ny in the county and later in the count ry
Opening a restaurant for organizing even ts
Employees payments to be done according to their contributions
The return of th invested capital to be at least 15%
To achive this objectives, the company must perform the following tasks:
 Cost reduction by 10%
 Sales grow th by 30%
 Creating some special offers for the customers
Currently, the company has imposed an average price that attracts customers because it deals with services that
the competitors do not offer. The company offers a 5% discount if customers choose only our services for their event, free
dance performanc es at every event and free Fairy Godmother service for baptism.

Shareholders of the company

Name and
surname Adres s Telephone E-mail Capital
Elena Badoi Calistrat Hogas
str., no. 24 -26,
Bucharest
Romania 0040727169494 elena.badoi86@gmail.com 50%
Andrei
Vacarescu Calistrat Hogas
str., no. 24 -26,
Bucharest
Romania 0040734704014 vacarescu.andrei@gmail.com 50%

Market target

No. Customer name Estimative sales
1 Individuals 44%
2
Business customers Prahova Plaza Hotel 12%
Tiara Hotel 7%
Best Hotel 14%
Puff Club 5%
Sky Restaurant 8%

Market segmentation

39%
30%22%9%by age
18-25 years old
26-30 years old
31-45 years old
46-60 years old

55%45%by sex
Female
Male
41%
48%11%by intensivity of consumption
Intensive consumers
Medium consumers
Consumatori moderati
38%
33%18%11%by income
lei 2500-3000
lei 1000-1500
lei 500-1000
lei 200-400

Providers
No Raw material Provider Supply
percentage Cost
1 Hall
arrangements White/cream
covers and
pink scarves John & John design
SRL
25% Lei 4 / chair
(200 pieces )
Tablecloths
white/cream John & John design
SRL Lei 15/table
(100 pieces )
Table decor Unic design Lei 50
Personalized
helium
balloons Marketing Vision
Trade & Consulting Lei 0.5/balloon
(200 pieces )
2 Floral
arrangements Bouquets
FLOWERS
GARDEN 15% Lei 30
Candles Lei 100 -120/piece
Table floral
arrangements Lei 40
Flowers
entrance
arcade Lei 350
3 Food ( approx.. 50 persons ) Catercam Catering 32% Lei 5000
4 Energy and other services S.C. Distrigaz Sud
Ploiesti
20% Lei 10.300/ year
S.C. Electrica SA Lei 16.500/ year
S.C. APA NOVA
Ploiesti SRL Lei 8000 / year
5 Gasoline/diesel fuel SC PETROM SRL 8% Lei 300 / fill

The communication between our company and the suppliers is very good , creating a relationship of trust and
competence, the suppliers being informed every time of the changes made in relation to the goods procured from them.

Management and staff
In addition to the five employees of the admini strative part, the company has more 35 staff members to help
create events , to ensure their originality:
– two drivers
– a DJ: he must creat e a certain mood for the public; he has to adapt his musical program to his audience
– two chefs + four assistant cooks
– fourteen waiters: must know the menu so that it can provide, in any case, competent information on dishes, cutl ery and
beverages; are responsible for exemplary customer service
-two photographers and two cameramans
-an accountant and an accountant assistant
-two persons in charge with decorations and floral arrangements
– a person in charge of the smooth running of the event: the m ain resp onsibility is to coordinate the staff in the hall, to
meet the clients, to ensure the proper performance of the service
-cleaning staff (one person )-have the responsibility to clean the room, wash tablecloths and seat covers.
-an electrici an: ensures the proper functionality of all existing electrical objects in the company's possession
– an installer: responds to the prompt remedy of the malfunctions occ urring in its sector of activity.
These employees have to have a secondary ed ucation and have to prove their qualification through a diploma.
Their salary is based on their performance, but also on their involvement in the achievement. Staff do not have to follow a
fixed schedule; they will be required only when the company is cont acted for an event .
The manager will actively participate in all the decision -making processes within the company, will carefully
check the expenses that will be made, and, last but not least, will take care of the support and coordination of the
company's activities.
The administrator represents the company against the state authorities and the courts, performs all the acts of
administration and management of the company, having all the necessary powers t o act on behalf of the company . The
administrator o pens accounts in lei and foreign currency and can use the financial funds of the company, managing them
in the interests of the company's objectives .

Function Name and surname Studies Experience
General manager Elena Badoi Management studies –
Cambridge 7 years
Adminstrator Andrei Vacarescu Management studies –
Cambridge 6 years

Estimated costs
1. Equipment s and technologies
List of required equipments and accessories :
No. Equipment Supplier Cost ( lei )
1 Sound system JBL (Loft SYS 5.1) 3.954,90
2 2 video cameras Panasonic AG-HMC151 14.060 / piece
3 Photo machine Nikon – D5100 2500
4 Laptop Acer 2000
5 Printer / scanner Phaser 1500
6 1 phone /1 fax machine Nokia 1000
7 Office tools (folders, paper, pens)
– 200
8 Furniture ART WOOD COMPANY
SRL 17.000
9 Limousine BMW X5 120.000
Total amount (lei) 176.274,9

2. Cost related to the investement
No. Cost Amount (lei)
1 Promoting 22.800
2 Floral arrangements 1.272.000
3 Raw material 1.306.800
4 Equipments 176.274,9

Total amount ( lei) 2.777.874,9

Allocation of resources Costs (lei )
Devoloping a website 550
Flyers 350
Online advertise on the most visited websites in
Botosani 600
Billboard 400
Total Monthly Promoting Expenses 1.900
Total Annual Promoting Expenses 22.800

3. Salary costs
No. Position Number of
employees Monthly salary
(lei) Annual salary
(lei) Courses for
professional
development
1. Manager 2 5000/10.000 60.000/120.000
2. Administrator 1 3500 42.000
3. Imagine and Creation
Director 1 3000 36.000
4. Artistic di rector 1 3000 36.000
5. Illustrator 1 2000 24.000
6. Driver 2 1600/3200 19.200/38.400
7. Mechanic 1 1800 21.600
8. DJ 1 1200 14.400
9. Cheef cook 2 2500/5000 30.000/60.000
10. Assistant cook 4 1800/7200 21.600/86.400
11. Waiter 14 1400/19.600 16.800/235.200
12. Photographer 2 1000/2000 12.000/23.000

13. Videographer 2 1100/2200 13.200/26.400
14. Animator 2 1200/2400 14.400/28.800
15. Accountant 1 2000 24.000
16. Assistant Accountant 1 1700 20.400
17. Hall manager 1 1500 18.000
18.
The person who dea ls with
decorations and ornaments 2 1000/2000 12.000/24.000
19. Cleaning personnel 2 1000/2000 12.000/24.000
20. Electrician 1 1500 18.000
21. Plumber 1 1500 18.000
Total amount ( lei) 78.300 939.600

We mention that all employees of S.C. BEST EVENTS S.R.L. receive Easter and Christmas bonuses in amount
of lei 200 and monthly meal vouchers in amount of lei 180

Estimated costs per year
No. Expences / Amortized expences Amount (l ei)
1. Promoting 22.800
2. Raw materials & Floral arrangements 2.578.800
3. Equiments (3 years) 56.274,9 ->18.758,3
4. Building (5 years) 296.650 – > 59.330
5. Salary expences 939.600
6. Limousine expences(3 years)) 120.000 -> 40.000
TOTAL: 3.659.288, 3

Estimated earnings
To estimate total business revenue over different forecasting periods, we will start from estimating them by
sources. We can identify the following sources of income:
– income from renting the hall
– income from hall decoration
– earnings from candles
– income from air balloons
– income from helium balloons
– income from flowers
– Income earned from decor ate bride’s car
– Income earned from the church decoration
– Income earned from fireworks, cake
– Income from the bride bouquet
– Income from limousine rental
– income from services provided by chef
– Income from photo and video services
– Income earned f rom the outfits

These services represent the minimum services chosen for a wedding, thus presenting the pesimistic version of the income
forecast. We estimate a total of five weddings a week.

1. Wedding hall r enting revenues
No. Service name Frequency /
month Price Total
revenues/month
1. Wedding hall renting 20 Starting from
LEI 4.000 LEI 80.000
Total amount/year LEI 960.000

2. Wedding hall decorations revenues
No. Service name Frequency /
month Price Total
reven ues/month
1. Wedding hall decorations (
tables , chairs etc. ) 20 Starting from
LEI 2.500 LEI 50.000
Total amount/year LEI 600.000

3. Decorative candles revenues
No. Service name Frequency /
month Price Total
reven ues/month
1. Candles 1000 Starting from LEI 1 LEI 1000
Total amount/yesr LEI 12.000

4. Air balloons revenues
No. Service name Frequency /
month Price Total
reven ues/month
1. Air balloons 3.000 LEI 1 LEI 3.000
Total amount/year LEI 36.000

5. Helium balloons revenues
No. Service name Frequency /
month Price Total
reven ues/month
1. Heliu balloons 5.000 LEI 2 LEI 10.000
Total amount/year LEI 120.000

6. Flowers revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1.
Flowers 250 Starting from LEI
40/arrangement 10.00 0
Total amount/year 120.000

7. Decorating the groom ’s car revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Decorating the groom ’s car 15 Starting from 350 5.250
Total amount/year 63.000

8. Decorating the church revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Decorating the church 20 Starting from 500 10.000
Total amount/year 120.000

9. Fireworks and cake revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Fireworks 10 Starting from 2.000 20.000
2. Cake 15 Strating from 150 2.250
Total amount/year 267.000

10. Wedding candles revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Wedding candles 20 Starting from
LEI 250/ piece 5.000
Total amount/year 60.000

11. Bride’s bouqu et revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Bride’s bouqu et 20 Starting from 150 3.000
Total amount/year 36.000

12. Sublease limousine revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Limousine 10 Starting from
LEI 50/hour 500
Total amount/year 6.000

13. Waiters services revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Waiters 20 LEI 250x 14 70.000
Total amount/year 840.000

14. Chefs services revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Chefs 20 LEI 1.500 x 4 120.000
Total amount/year 1.440.000

15. Photo/video services revenues
No. Service name Frequency /
month Price ( LEI) Total
reven ues/month (
LEI)
1. Photo/video 20 850 + 1000 37.000
Total amount/year 444.000

Estimated revenues per year
No. Revenues source Total amount/year ( LEI)
1. Wedding hall rental 960.000
2. Wedding hall decorations 600.000
3. Decorating cand les 12.000
4. Air baloons 36.000
5. Helium balloons 120.000
6. Flowers 120.000
7. Groom ’s car decoration 63.000
8. Church decoration 120.000
9. Fireworks/cake 267.000
10. Wedding candles 60.000
11. Bride ’s bouquet 36.000
12. Limousine 6.000
13. Waiters 840.000
14. Cheefs 1.440.000
15. Photo/video 444.000
Total amount 5.082.000

Estimated profit
Gross profit = CA – CT
= 5.082.000 – 3.659.288,3 = lei 1.422.711,7
Net profit = Gross profit – 16 % x Gross profit
= 1.422.711,7 – 227.633,87 = lei 1.195.077,828

Financing of the company
Financing source Amount (lei) Percent
Equity 3.000.000 75 %
Loans 1.000.000 25 %
Total capital 4.000.000 100 %

Conclusions
The results estimated in the revenue and expenditure budget per year lead to an increase in total revenues, turnover
and ultimately net profit, being the indicator that most clearly expresses the performance of an efficient activity. Also, as
presented in the content of the material, in order to meet the requirements of our clients a nd to enter some strategic markets,
it is necessary the endowment with high performa nce technological equipment, to decrease the cost and improve the quality
of the services.
Our company also aims to promote the business locally through adv ertisements in the print media, at radio and
local TV stations, posters an d also through social networks. We propose reinvesting profits and developing the business
nation alwide by setting up new subsidiaries.