Intercultural Communication [606858]

Popa Ana Maria
Intercultural Communication &
Intercultural Management
First Year 2019 -2020
UNESCO Chair in Inter -cultural and Inter -religious Exchanges
University of Bucharest
THE CONCEPT OF CULTURAL CAPITAL
THE HOODIE

MAIN OBJECTIVE
a. The m otivation for having chosen this objective , the problems, conceptual gaps, innovation and the
area and subject of research
The hoodie is a symbol of comfort , something that I put on becau se I'm feeling casual, relaxed or
even lazy that day. For something that started as a really basic piece of sportswear. The h oodie is
everywhere , collage campuses , the workplace , the concerts protest. The hoodie is an example of how
fashion can contain a d ifferent social context.
That universal appeal is also probably why the hoo die has such different couple connotations. For
example a hood provides a degree of anonymity as feature a nd comes in handy when you have to escape
authorities . See were skateboard er trying to find a cool spot to skate. Or graf fity artist trying to avoid
being caught. The hoodie was an useful tool to explore this artistic expressions that occasionally required
bending the law.
You can immediately think of wearing the hood up, and yo u feel this warmth and this protection
but at the same time, you can also feel the psychological aspect of it. I mean, think donning the hoodie all
of a sudden you feel more protected you feel that you are intro your own shell.
1.OBJECTIVE OF THE RESEARCH
a. Historical background and genealogy
The hoodie is an amazing object, is one of those timeless objects that we hardly think of because
they work so well, that they are part of our life, fashionist call them ‘humble master pieces’. The hoodie
has been for a long time, even if it was not called like this, so it’s been icon throughout history for good
and bad reasons.
The earlier ones that were can traced are from ancient Greece and ancient Rome. The middle ages
you see a lot of monks, that were wearing gar ments that were cape -like, with hoods attached, so therefore
‘hoodies’. Ladies in the 17th century would wearing them to kind of hide themselves, when they were
going to meet their lovers. And then of course there is legend, there is fantasy, there is the image of the
hoodie connected to the Grim Reaper. There’s the image of the hoodie connected to the executioner. So
there it is the dark side of the hoodie.

The hoodie really enters the lexicon of fashion. Hoods have been around forever. The origin of
hoods you have to travel back in time but the hood sweatshirt is much more recent. The hoodie is just as
important as when it comes to discuss about tops and jeans. A long struggle full story brought this item
from relative obscurity to Worldwide prominent. Tha t story begins in Europe around the 12th century,
that is if you want to draw a connection between hooded robes, tunics and capes and this, the hooded
sweatshirt, it will take some hundreds of years for the transformation to play out and it was dependent i n
part upon the invention of the sweater. The fact that it starts up in the middle ages, with monks taking
care of cows in this outfit, then goes till middle ages like 15th century with the depictions with Death
(Grim Ripper), then in the middle of 16th c entury the sweater meant someone who does manual labour or
that person’s boss, sums up the fact that this garment is really old and has a history through thousands o ld
years and in my opinion I think wouldn’t really locate the originated, incidentally.

b. Background
The modern incarnation of the hoodie, is a garment that’s made usually of cotton jersey, that has
a hooded attached with a drawstring, sometimes it has a marsupial pocket w as introduced in the 1920’s by
Knickerbocker knittin g company.Then devel oped in 1930 by Champion. And now the original shop still
exist and it’s still called Champion.
Champion when talks about the product they estimate the cotton hoodie in fleet originate s around
1913 1935, and it’s by C hampion which was a sport swear brad s, they think it all started by two brothers
from new York , called the ‘Flying balloon brothers ’ who then moved to Massachusetts and T ochester and
they created a hooded sweatshirt design. T he crew ne ck al ready existed by that point, sin ce the the early
1920’ s and late 1920 s it’s real to think it’s a pivotal moment for sportswear because in the early 30 s
around 1933 and 1932, you get the Cost Renne L acoste and they paid the peak cotton polo shirt . But men
wanted and buyed them between 1920 and like late 1920. The first cotton sweat shirt became part of the
gear or the roll , but it said that Bemjamin Russle J r. apprelntly , according to law, who was the son of
Bejamin Russel , who started R ussel athlet ic, which is the other big sweatshop manufacturer at a time
(when equipement was predominaly wool ) he was a football player and he played with the ball and he
asked for a cotton sweatshirt . It can be a legend and a nice convenient story but It could be true. Athletes
would also complain about their heads feeling cold. It probably contributed with the fact that 50 -70% of
the body heat is lost out of our heads. So Champion added a hood to their cotton sweatshirts. And so the
cotton sweatshir t were born around 1920 and then even if seems so obvious it took to the early 1930 s
when the hood was added. If we think at the exampl e, they didn’t yet have got the vintages fashion. This
is made by M c. Coys from Tokyo who repro duce clothing to the original spec s on the original
equipement using the same technique . There were a hea ndful l of repro brands , called and nicknamed the
‘flathead ’ and they did similar things and never reproduce d those sweatshirt s, which is look and even the
branding looks a lot like is a real tribute to the C hampion branding of the time . That was what a
sweratshir t would look like in 1930 1940, and it really affected and seen in it’ s super lined . They think the
reason it got the double liner was because there was a speculation that the hooded sweathshirt wasn’ t a
performance object at the time , it was for pr otection . They think it was for wearing when they weren’t
playing so they we re just on the side line and on the bench , it was made for those pu rposes maybe . The
double line was insanely thi ck when they handled the sweatshirt.

But it wasn't until the middl e 19th century that the sweater referred to an article of clothing made
someone to perspire so they lose weight and not until the late 19th century did it mean simply warm,
woollen, cosy clothing. Champion the American clothing brand is credited with creat ing the first hooded
sweatshirt which is diffrent from the hoodie but we will talk about that latter. Champion made their
hooded sweatshirt for warehouse workers, toiling in the frozen city of upstate New York where Champion
was headquartered. Sweaters wor king for sweaters hoping they will get warm enough to sweat. This is
important, the hooded sweatshirt has, since its beginning always been associated with labour, so perhaps
it makes sense that over a few decades the hooded sweatshirt and sweatpants became associated with
another kind of work. Athletics, alongside track and field, athletes with sweatsuit that became common
garb for boxers opened to sweat of pounds and land in a lower weight class. That use led to what is touted
as the hooded sweatshirt’s fi rst starring role.
Now we can see the formula with the double line nning with the entry pockets. It was n ot changed
that much in a lot ways, now if you could just buy a similar design. They think the real key that changed
there , other the fact the fit was a lot slimmer back then , is that the hood was just detachable . It looked like
someone saw the hood onto an existing crew neck and that s ewed the pocket on it. These are the origins
of the item that the Champion created . And they also created a number of oth er hoodies. If we look, in
special places like Tokyo where people truly do revere the sweat shirt, I think it gives the hoodie what it
deserves . Ther e are so many different little eccentricities and examples , for instance there are half as T –
shirt versions and it has it’s versions , then there is the one with the split zip on the hood , or on thebody
itself. T here are all kinds of versions and there are the ones with contrast cuffs and contrast pockets (a
style of the time, post war).
But they weren't able to patent the hood. Making open season to other designers. It found the
designers like Russle Apparel, Coco Channel, who began using textiles like Jersey, like the sports wear in
the 1920s. It was meant to keep athletes warm. Of course though it was such a fu nctional comfortable
garment that it was very rapidly adopted by workmen everywhere.
They got another fashion push in the 80s for designers like Molly and it continues today. Stopped
being exclusively on athletes and started to show in everyone myself incl uded. It was designed to be
flashy just comfortable, is a verry democratic pixel of clothing.
After this around the 1980’s the hoodie gets also adopted by hip -hop and b -boys, skateborders
and it takes on this kind of youth street culture . It was the same t ime super com fortable, perfec t for the
streets . It was the time of ‘ how to make clothing in the 1920s in the 80s from designers like Leon played
in Stourbridge ’.
The sweatshirt was seen especially in college campuses. There were r eally basic piece of sport s
where is everywhere college place answers about the head is an example how fashion can a social the
workplace answers have been around forever to travel back in time, but the Hooded sweatshirt is much
more recent it was developed in 1920 by champions or feeling cold probably contributed to that able to
open Season 2. New sweatshirt came on immediately especially on college campuses.

c. The social dynamics

We know very well what the hoodie has come to signify in the past few years in the United
States, w hen Trayvon martin a 17 year old African American kid, was shot by a neighbourhood vigilantie.
One of the memory held in Trayvon’s memory is known as ‘The Million Hoodie’ March were a million
hoodie people protested all over the United States in which peop le wore hoodies with the hood up and
marched in the streets against this kind of prejudice it doesn’t happen that often for a garment to have so
much symbolism a history and that encompasses so many different universes as the hoodie. So like all
garments e specially all truly utilitarian garment it is very basic in its design. But after same time it has a
whole universe of possibilities attached.

d. Social implications and political implications
In 2012 Trayvon Martin was shopping and killed by Georg e Zimme rman in Sanford, Florida.
Zimmerman described Martin who was 17 years old, wearing a hoodie and walking home from a
convenience store after after purchasing some snacks as a real suspicious guy. The police whom he called
to report Martin's present at the g ated community where they both lived. Zimmerman fatally shot Martin
less than 100 yards from his home, he was charged with murder but acquitted on ground of self -defense.
The lack of evidence for any wrong doing by Trayvon Martin saves Zimmerman judgement based largely
on Martin ’s appearance led to accusation to the case was mishandled at the head every level and made
Martins death a national symbol for race relations and gun violence in the United States.
It may be knowing the complex of meaning that exis t between ‘hoodie’ used to reference an item of
clothing and in the UK the very person wearing it ‘hood’ as a shorthand for hoodlum or gangster used in
both modern and mid -century American slang for gang members and the mafia, as well as ‘hood’ short
for n eighbourhood a term often used to imply a place that’s’ crime ridden with low -income residents. We
don’t know that these things are all purposefully related that someone sat down to sketch out this network
of hood -related meaning, but neither do we think s uch a coincidence can be totally divorced from what
this item of clothing was and is, a traditionally utilitarian peace with a genesis in working class labour
even struggle and capitalist otherness that’s also worn by billionaire technical moguls. So there is a
distinction between the hoodie and the sweatshirt. Trayvon did not wear a hooded sweatshirt, but a
hoodie. The kids around housing in East London don't wear hooded sweatshirts but wear and are hoodies.
They become the thing that symbolises their othe rness .
And then we have Mark Zuckerberg, that defies convention of respectable attire for
businesspeople. But interestingly it’s also a way to show how power has changed. If you re wearing a two
piece suit, you might be the bodyguard. The real powerful p erson is wearing a hoodie with a T -shirt and
jeans. It’s easy to think of the physical aspects of the hoodie Mark Zuckerberg wears ahooded sweatshirt.
While Zuck, startup culture, and even Silicon Valley may stake a particular claim in the hoodie as
unifor m of labour such a fact is treated as a quirk. No one will mistake Zack or his employees for the
clothing that they happen to wear. But for example, Bill Belichick does not wear a hoodie. He wears a
hooded sweatshirt. The object becomes itself based upon w ho is wearing it, but if the right person wears it
they can become something as well. And as the story of Trayvon Martin makes clear, all of this hemming
over the distinctions of thick cloth wrapped around bodies isn’ t just frivolous over -thought taxonomiz ing.
The way in which hoodiness is appreciated as separate from hooded -sweatshirt -ness is on people’s minds
as it should be. It has real effects.

Mike Colter who plays Luke Cage, talked about his character’s hoodie donned instead of a super –
suit. I t was no accident Colter said, that a black superhero fighting crime would don such a symbolic item.
He talks about his one -time personal aversion to hoodies, due totheir association but also explains that
both personally and professionally he became interested in almost reclaiming the hoodie, showing how
when a black man wears one he is not necessarily a threat and could in fact be a hero. ‘All people who
wear hoodies are not criminals, all people who wear hoodies ar not threats. So we wanted to Shake It Up a
little bit ’ he says . So it’s a symbolic thing. The ultimate meaning of the hoodie is still quite contestant
however in Wilson's New York Times article, he write that the hoodie’s hood is like a cobra hood put up
to intimidate others, but talks about it’s anony mising effects before squeezing directly back into the idea
that a hoodie -weareder would want to be anonymous to cause trouble. He mentions graffiti artist and
muggers . Seth Mayers, on The late Night Show jocked that Mr. Robats genera l sens e of mystery cou ld be
credited entirely to hoodies. A hooded sweatshirt may be, as Belichick has said, simply comfortable. But
a hoodie – and by extension the person wearing one is anonymous, threatening and mysterious. At the end
of his article, Troy Pattersonm asks, who enjoys the right to wear a hoodie without chalange . Not, who is
literally able. But who does and, in the process does n ot become suspicious? Who, in the world’s
imagined distinction, puts on this item, and wears a sweatshirt and not a h oodie. Well, one eas y answer is ,
people like me. White and upper or middle class. A demographic significantly present among hipsters, a
group of people well known for moving into spaces both literally a figuratively, and reconfiguring them
for their own purpose, a group of pe ople well -known for shopping at Fast Fashion Shops .
We’ve know hipsters are borrowing from groups which they aren't actually members off, in this
leads arguably to a search for and apparent lack total of authenticity within the hipsterdem. The hoody
arguab ly no different – a working class garment raising to the ranks to factory workers, fighters, rappers
and rabble -rousers to become, eventually a basic, offered by Popular Companies as an icon. And perhaps
it is fair to say that the American apparel hoodie s pecifically is iconic. After all in semiotic and icon is a
sign denotes something by resemble which lacks any literal or material ties to it. It may be worth
gesturing to the tragically Hip hop mostly -metropolitan -not-urban, and vainly commercialized appare l as
a force which availed the hooded sweatshirt as hoodie to a group of people towards who largely the
happened to possess the right to wear one without challenge, while somehow not counteracting the
literally dangerous associations of the hoodie as such one will worn by people who are challenged. To
look at this another way if the hoodie was truly mainstreamed as says pants of even leather jackets by
American Companies and other retailers then how could it have been a plausible symbol of menace when
worn by Trayvon Martin. And how might it continued to be one. When worn by others in the future.
What is it? And what wil l be an icon of? And for whom? How what it is now ma y lead to what it becomes
next? I will try to answer this questions as best as I can, bu t this will not the future and doesn’t stand on
me. It depends on the society and it’s actions and choices.

e. Why is it called cultural capital? What presents the notion and it’s form?
While us being an explorers at this moment and doing research on it, we have models wearing
hoodies down a runway right now, there are people kind of outlaw, who ere hoodies in public places. And
this is a dichotomy between casual sportswear and banned clothing can clash in a big way. This time
between casual sportswear an d clothing to flash, that's what happened to the police reported Trayvon
Martin case, the unarmed teen as a suspicious character based merely on the combination of his skin

colour and a hoodie hoodie acted as a blank canvas used to his unfortunately case. Only 2 months after
the Trayvon Martin incident Mark Zuckerberg made news by wearing a hoodie to a big meeting with
wallstreet investors. There is no reason why Mark Zuckerberg or I shouldn’t be able to wear a hoodie but
someone else can't. The hoodie prov ides this really unique look at theflexibility of fashion. How society
can take an item of clothing and can apply different culture meanings. For me, the hoodie represents
comfort and a unique slice of fashion available to everybody. We wear culture !
Accor ding to Wikipedia in the field of sociology, cultural capital comprises the social assets of a person
(education, intellect, style of speech, style of dress, etc.) that promote social mobility in a stratified
society. Cultural capital functions as a social -relation within an economy of practices (system of
exchange), and comprises all of the material and symbolic goods, without distinction, that society
considers rare and worth seeking. As a social relation within a system of exchange, cultural capital
includes the accumulated cultural knowledge that confers social status and power.

2.WORKING HYPOTHESIS
Bourdieu's theory on the three stages of cultural capital : embodied state, objectified state,
institutionalized state
When it comes to correlate Bourdieu’ s theory on the first stage of cultural capital, the embodied state, that
represents the form of knowledge that resides within us, mind and body, the hoodie is great example of a
form of capital. The more time the hoodie gets to stay relevant. The more val uable is. I has an old history
of thousands of years with different, religions and cultures and populations, but also different looks
through time.
For the second theory, the Objectified state, the material objects we use indicate our so cial class.
For th e hoodie, all the classes take part in it’s evolution, from the poor and outcased (the coloured races in
the past and even now, artists, dancers and skaters), to the middle class (workers, athletes, students,
employees) until the upper class (the bosses, C EOs, actors, movie directors and fashion designers).
For the third and last theory, the Institutionalized state, is the way society masures the social
capital, the authority, the competence and quality. The hoodies are sold for 63.000 pieces in 3 months
around the world, now there are 193 brands around the globe, and the it’s a 1 billion dollar business,
especially following among teens.
3. THE STATE OF ART AND THE BASIC BACKGROUND INFORMATION OF THE TOPIC
The most starwart of Americal Apparel is the hood ie. That which American Apparel itself was
called aeven if we can’t decide the t -shirtst is the item that upon which it first staked its business. When
American people think of the American Apparel theuy think of the hoodie. To be honest Americal apparel
does not have a soul and right claim to the hoodie, only a single place in it’s history. One which
eventually get to on a path following the hoodie’s functions in the past present and future of American
culture.
a. A few key points or studies

Running for t he New York Times in 2006, Dennis Wilson credits Rocky with being the first
famous hooded sweatshirt wear. And the film’s two most iconic scenes, Rocky dons a grey hooded
sweatshirt. We see him in a meatlocker humbling beef and as ascends the steps of the Philadelphia
museum of art, triumphantly raises his arms and lookes out over the city. Rocky has laboured, he has
perspired and now he's ready for his championship match. Wilson and others then draw a connection
between the attitude Rocky brought to the ga rment and mass sought by members of the then -burgeoning
hip-hop movement in New York City. ‘Working class underdogs and us -against the World profile’ as
Wilson puts it. The city -dwelling hoodie -wearer is as sociologist Mark Featherstone says in his 2013
paper ‘hoody horor’ the capitalist of the reminder to the successful what they might be without their
wealth. Of course something makes its way into hip hop culture it's only a matter of time before it's
subsumed by popular culture. Troy Patterson in his 201 6 article ‘Hoodie Politics’ singles out L.L. Cool J's
1990s music video for ‘Mama Said Knock You Out’ as the herald of just such a transition. It's a youthful
boxing themed commercial hip -hop hit which prominently features a hooded sweatshirt. Tommy Hilfig er,
Ralph Lauren and other fashion houses began making fashionable hooded sweatshirts in the early 90s in
during this period the garment get it now iconic name simply, the hoodie, the item became a skate and
snowboarding staple by the late 90s, the black h oodie specifically a punk and metal accoutrement not
long after and a hipster basic by the early to mid 2000, which is likely both cause and effect of is
American Apparel Association, now famous hoodie -wearers are a very diverse bunch: Kanye West.
Jessica Jones, Mark Zuckerberg, the Unabomberes, Spider -Gwen, Patriots coach, Bill Belichick and most
significantly, Trayvon Martin.

b. Why it is necessary to continue exploring it?
The hoodie’s world is so vast, it became a way to send your massege through the w orld via
wearing it on you. It really works well with custom writing. You can plaster everything and anything that
you want: your sports team, mood, things you like, quotes , jokes, geeky stuff, pictures even
advertisements . It works really well where is cu stom graphic printing, so everyone can see the message on
it and spread s fast, as like sharing a link to my brother on my phone. The message is so fast, it flashes at
the eyes of the onlooker. It’s a fashion statement and a way to express yourself.

c. Art Publications
‚A Hoodie Is More Than a Fashion Statement. Now a New Exhibition Questions the Cultural
Significance of the Sweatshirt With Attitude. The exhibition unpacks the cultural politics of a garment
that has travelled from the street and gym to the fashion catwalk’that’s the title of an article on
‚artnet.news’ site.

d. Something new into the scientific – approach and results
In this digital driven era, online hoodie customization has achieved tremendous popularity as a
fashion trend. Right from the small start as work wear to its transforming as a trend in Fashion Street, the
hoodie has set the buzz and gained so much of popularity among every age. But nowadays, hoodie lovers

are looking forward to customizing their hoodie as per their likings and d evelop their unique style.
Moreover, numerous printing enterprises are highly interested in integrating hoodie design software with
their website to offer high -end hoodie personalization merits ending customer. Looking towards
increasing popularity of pers onalization, iDesigniBuy has come up with best in class and latest online
hoodie design software. This software meets all the basic requirement and ongoing online trend as it is
powered by HTML and JavaScript, according to the iDesigniBuy.com.

e. Overcomi ng the main gaps and problems raised
The hoodie rises the attention to the ptoblem of racism. Tolerance has an ambiguous role in anti –
racism strategies. On the one hand, it is a clear antidote to racial intolerance. Yet on the other, not only is
it not the only antidote to racial intolerance (respect for difference and indifference to difference are also
possibilities), but the fact that it involves a negative attitude or belief and the power to act on it suggests it
is far from ideal. These problems are co mpounded by the fact that racial tolerance can only deal with
racial intolerance, which because of its intentionality seems to be only a small part of racism. In this
paper, I defend racial tolerance by arguing that conceptually it does have a role in anti -racism strategies
and normatively describes an important minimum for those at risk of committing acts of racial
intolerance, according to tandfonline.com

f. Performance that individuals achieve in a particular domain
Unsurprisingly, Nike and adidas are t he world’s most stocked hoodie brands (they’re the world’s
most -stocked brands full stop). Superdry comes in third, with Indian brand Campus Sutra finishing a
close fourth. Nike and Superdry are the brands which see most replenishment.
In the past three mo nths, 102 brands have mentioned hoodies in their email newsletters and 91
retailers have pushed them to their homepage.

g. Social inequalities within a specific group/community/society
After seeing the crime of Tryvon Martin and the killings of people of colour, we concluded there
is a big problem around the world, but especially in America. Systemic racism has contributed to the
persistence of race -based gaps that manifest in many different economic indicators. The starkest divides
are in measures of hous ehold wealth, reflecting centuries of white privilege that have made it particularly
difficult for people of color to achieve economic security. This series of charts begins with a look at the
widening of racial wealth gaps in the United States that have c oincided with the extreme concentration of
U.S. wealth.

h. Connections between the form and the human, the social capital
Watching Beyoncé’s recent video for ‘‘Formation,’’ with its set piece showing a black child in a
hooded sweatshirt disarming a rank of riot police with his dance moves, most Americans grasped the

outfit as a rhetorical device serving a dreamlike declaration about protest and civil rights. During the
N.F.L. playoffs, football fans saw the quarterback Cam Newton, the locus of a running d ialogue about
blackness, wear hoodies to interviews, and they read tweets that called him a ‘‘thug’’ for it. The boxing
movie ‘‘Creed,’’ — starring Michael B. Jordan opposite Sylvester Stallone, who made the hoodie a
fixture in ‘‘Rocky’’ (1976) — features rousing scenes of Jordan jogging across Philadelphia in a gray
hoodie. The transfer of the garment from the old white champ to the young black contender plays as an
echo of the film’s broader racial politics.

i. Mechanisms of social reproduction
The marke t is big. More than 83,000 big. An 8.5 on the apparel Richter. There are more hoodies
than floral dresses or flip flops, but not as many as skinny jeans or sneakers. In the last three months more
than 63,000 hoodies have arrived online around the world. Th at kind of newness tells you one thing: the
product moves.
And its about as ‘available’ as a garment gets: 79% of hoodies retail on the mass market with 8%
over in the value market. j.Creative communication

4.THE SUBJECT/THEME RESEARCH
a.context and the part icular aspect you think is of interest
I choose to write about the hoodie because it has a long interesting history and through it we can
see clearly the human evolution. This simple article has put in the light the social problems, the comfort
problems, t he freedom of expression, the feeling of being part of something, of a culture, group, the
possibility if changing something together. The subject of my research is how a comfortable, warm piece
of clothing can change the social cast system and can mingle with different domains and becomes
‘normal’.

5. RESEARCH HYPOTHESIS
a.The causal relation and the implication s
We already can see a change in important bussines and workplaces, esspecially in big
multinational companies, were not only the big moguls and C EO’s are wearing the hoodie instead of a
formal wear and suits
We can see a change already especially in the business aria were big moguls and CEO are
wearing the hoodie to the detriment of office clothes and s uits, much lighter clothes are preferred. But not
only the higher -ups are changing, but also the employees are becoming more open and they expressed
more freely than 20, 10n years ago. We can see on the streets business women wearing back packs and
trousers and men jeans, hoodies and T -shirt. Work -places are more relaxed, snacks laid around,
accessories, even games and different coloured furniture, sometimes even pets are aloud.

Also big apparel production companies are starting to change the marketing and using
advertisements with casual clothes wea r for business but also families1, by attracting customers using the
reverse logistic. A good example would be the recycling of old clothing at the store you want to buy from
and as a reward you get cupons to cut the price you have to pay for your new acqu isition. So you benefit
financialy from this but also help the environment and the planet.

b. hypothesis that can develop new approaches and appropriate tools for it
For example to show our appreciation we could w elcome home inactive and retired marines t hat
have encountered trauma in wars and suffer from ptsd, depression or have disabilities and introduce them
to therapy by giving the m a present, a special warm hoodie with a custom message and free counselling
sessions. The hoodie should represent your sa fety, your ideas, comfort and a new start.

6. THE METHODOLOGY INVOLVED
a. Descriptive and interpretive compo nents, conceptual and empirical
Personally , I have participated at a Comic, Game and Anime convention for 3 days, were I know
I can find peers lik e me, so I wore my favourite hoodie with my favourite character , assorted with my
favourite pair of jeans, a geeky backpack, blue boots and pair of headphones. I didn’t felt weird, because
everyone around be wore similar outfits but not the same, unnatura l haircolours and peersings. It was
amazing, I wasn’t stared and happily watched movies, concerts and buyed merch.

b. Qualitative and quantitative methods – where and why
The hoodie culture in Romania was theorised at courses such as ‘Fashion’ at the Art University of
Bucharest but also at private classes and online media, but there are so much documents about this
subject. But when it comes to Google searches, there are about 1.210.000.000.

c.Why their topic of research is more exposed to a certain typ e of methods ?
In my opinion, the hoodie culture is more exposed to the conceptual and empirical components,
because people have interacted more with each other (through history) and expressed themselves outside
of written realm. We a social species, and ev en though we stay a lot online nowadays, being part of a
movement, protesting or simply wearing this clothes outside have a bigger impact the words , quantity and
numbers on paper/ digital media.

d. Constraints and consequences of this predetermination

1 See picture s in the Annex

Seeing this, the downside is people don not research or write to much about this subject.
Moreover people start to wear clothes without understanding the meaning, the history and the culture of
them. That goes to cultural appropriation According to Wikipedia, Cultural appropriation, at times also
phrased cultural misappropriation, is the adoption of elements of one culture by members of another
culture. This can be controversial when members of a dominant culture appropriate from disadvantaged
minority culture s.
According to critics of the practice, cultural appropriation differs from acculturation, assimilation,
or equal cultural exchange in that this appropriation is a form of colonialism: cultural elements are copied
from a minority culture by members of a dominant culture, and these elements are used outside of their
original cultural context —sometimes even against the expressly stated wishes of members of the
originating culture.

7.THE SYNOPSIS OF YOUR CO NTRIBUTION
a.The evolution
In my opinion what the f uture holds s clothes that would not destroy so easily, and the hoodie can
be very well a part of this future. I believe there would be clothes that will change colours, have
animations on, even project movies, clothes that won’t need to be washed or won’t wrinkle, thanks to the
new advanced nano technology. We would be able to connect and charge our phones and headphones or
even gather power through solar energy or by simply moving our bodies.

8.CONCLUSION
By doing this research I had the possibility to l earn more about the hoodie culture, but also about
myself because I wear this type of clothing, I could finally understand why I liked so much my hoodies.
Before writing this essay I had a vague idea only on the subliminal level and now I can express mysel f
more freely. Before reading , analysing and finding documents and teaching myself about this, what I did
was cultural appropriation. I knew I wear my hoodies because ‘it was cool’.
Now as a result, I have grasped the main ideas about it and I hope that w ho will read this essay
would start to love and appreciate this garment, like myself. And at the end of this analysis they would
know more about the hoodies and sweaters, and become a part of this culture. As well as buying a new
hoodie after this to suppo rt this art and fashion, and be part of the ‘hood’.
In conclusion, in the opening if we talked about how comfortable is the hoodie, how we can
camouflage ourselves and become anonymous by simply wearing the hood up like a mysterious cape; we
arrived at the road where we passed through ancient history, work wear, sports wear, hip hop, the
neighbourhood, then fashion and music. And in the end arrived at current time when we discus topics
about race, protests and even business and freedom. Our next mission wou ld be to get passed the current
problems and advance to a more technological, ecological and futuristic society.

9. BIOGRAPHY
https://www.idesignib uy.com/hoodie -design -software -trend -hoodie -market/
https://www.tandfonline.com/doi/abs/10.1080/01419870.2016.1099713?journalCode=rers20&
https://www.djsresearch.co.uk/content/page/fashion -market -research -hoodie -news
https://edited.com/resourc es/lifting -the-lid-on-hoodies/
https://www.nytimes.com/2016/03/06/magazine/the -politics -of-the-hoodie.html
https://www.quora.com/Why -do-some -people -love-to-wear -gym-gloves -and-some -dont-What -do-you-do
https://inequality.org/facts/racial -inequalit y/
https://www.businessinsider.com/supreme -fashion -brand -so-expensive -viral-skateboarding -2019 -5
https://en.wikipedia.org/wiki/Cultural_appropriation
https://news.artnet.com/exhibitions/exhibition -rotterdam -questioning -role-hoodie -contemporary -culture –
1718916
https://en.wikipedia.org/wiki/Cultural_capital

https://youtu.be/OKTR6kMs –8

10. ANNEXED CONTENTS