Euromonitor Internaonal 2020 [625853]

© Euromonitor Internaonal 2020
Page 1 of 4
WINE IN ROMANIA – DATAGRAPHICS
Country Report | Jul 2019
Market Sizes
Sales of Wine
Total Volume – million litres – 2004-2023
173
2004
2018
2023
0
50
100
150
200
250
Forecast
Sales Performance of Wine
% Y-O-Y Total Volume Growth 2004-2023
1.8%
Forecast
2004
2018
2023
-15%
-10%
-5%
0%
5%
10%
15%
20%
Total Volume – million litres – 2018
Growth Performance
Sales of Wine by Category
Click on a Category to update Sales Chart
Fortified Wine and Vermouth
9,1
Non-Grape Wine
–
Sparkling Wine
9,3
Still Light Grape Wine
154,9
WINE
WINE
173,3
0%
5%
10%
CURRENT
YEAR %
GROWTH
% CAGR
2013-2018
% CAGR
2018-2023
Sales of Fortified Wine and Vermouth
Total Volume – million litres – 2004-2023 Y-O-Y Growth
2004
2018
2023
0
2
4
6
8
10
12
-40%
-20%
0%
20%
40%
Forecast

© Euromonitor Internaonal 2020
Page 2 of 4
Off-trade vs On-trade
% Breakdown by Volume 2013-2018
2013
2014
2015
2016
2017
2018
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Off-Trade Volume %
On-Trade Volume %
Distribution
Channel Distribution for Wine
Off-trade Volume 2018 and Percentage Point Growth – 2013-2018
99.3%
Store-Based Retailing
0.7%
Non-Store Retailing
99.3%
Grocery Retailers
0.7%
E-Commerce
16.1%
Discounters
24.6%
Food/drink/tobacco specialists
25.3%
Hypermarkets
23.1%
Small Grocery Retailers
10.2%
Supermarkets
0.1%
Convenience Stores
0.1%
Forecourt Retailers
23%
Independent Small Grocers
Increasing
Decreasing
No change

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Page 3 of 4
Competitive Landscape
Company Shares of Wine
% Share (NBO) – Total Volume – 2018
Others
Private Label
Domeniul Coroanei Segarc…
Senator Prodimpex SRL
Agroindustriala Bucium S…
Vinia SA
Carl Reh Winery SRL
Vinexport SA
Speed SRL
Granddis SRL
Budureasca SRL
Podgoria Ostrovit SA
Angelli Spumante & Aperi…
Zarea SA
Domeniile Viticole Tohan…
Cramele Halewood SA
Vincon Vrancea SA
Cotnari SA
Cramele Recas SAJidvei SRL
17.8%
0.6%
0.5%
0.6%
0.6%
0.7%
0.9%
0.9%
1.0%
1.0%
1.1%
1.5%
1.6%
2.3%
3.1%
4.1%
12.1%
14.5%
15.4%19.7%
Brand Shares of Wine
% Share (LBN) – Total Volume – 2018
Others
Private label
Vinia
Casa de Vinuri Husi
La Crama
Budureasca
Domeniile Ostrov
Galbena de Odobesti
Zarea
Angelli
Domeniile Tohani
Muscatel
Prahova Valley
7 Pacate
Beciul Domnesc
Castel Huniade
Perla Jidvei
Schwaben Wein
JidveiCotnari
37.1%
0.6%
0.7%
0.8%
0.8%
0.9%
1.2%
1.4%
1.5%
1.5%
1.7%
2.1%
2.5%
3.1%
3.4%
3.9%
6.2%
8.0%
10.8%11.9%
Increasing share
Decreasing share
No change
Company Share Performance in Wine
% Share (NBO) – Total Volume – 2009-2018
0% 10% 20% 30% 40% 50% 60%
Jidvei SRL
Cramele Recas
SA
Cotnari SA
Vincon Vrancea
SA
Cramele Halewood SA
Domeniile Viticole Tohani
SRL
Zarea SA
Angelli Spumante &
Aperitive SRL
Private Label
Others

© Euromonitor Internaonal 2020
Page 4 of 4
Retail Sales Performance by Company
Total Volume (NBO) – million litres 2018 – % CAGR 2013-2018
Click on company to compare against market
0
10
20
30
40
50
-20%
-10%
0%
10%
20%
30%
PRIVATE LABEL
ANGELLI SPUMANTE & APERITIVE SRL
ZAREA SA
DOMENIILE VITICOLE TOHANI SRL
CRAMELE HALEWOOD SA
VINCON VRANCEA SA
COTNARI SA
CRAMELE RECAS SA
JIDVEI SRL
OTHERS
Company Performance vs Market
% Y-O-Y Growth (NBO) 2009-2018
Jidvei SRL
Wine
Jidvei SRL
-20%
-10%
0%
10%
20%
30%
40%
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Market Concentration of Wine by Company
% Share (NBO) – Total Volume – 2009-2018
0%
10%
20%
30%
40%
50%
60%
70%
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Top 3 CompaniesPrivate LabelOthers
Private Label in Wine
% Share (NBO) – Total Volume – 2009-2018
0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Wine