Digital Color and Media Archeology [617636]
Digital Color and Media Archeology
Digital color is in fact a series of algorithmic codes.
While traditional color studies thrive in visual analysis, with little interest in the industrial or
laboratory histories of color, the fact that digital color is a product of heightened technolo gization
(through cybernetics, information theory and mathematics) complicates matters because it is just as
much part of the history of computing as it is the history of aesthetics.
Our aim in writing this article is to analyze the ways in which some computer scientists and some
artists in the 1960s and 1970s managed to transform postwar computing technology and massive
number -crunching machines into tools use d to produce some of the first computer -generated color
in what they called “computer art”.
The colors made to appear from the first computing machines (initially used just for calculating the
….. ) were so fantastic that many viewed them as revolutionary, psychedelic hues thatpromissed a
bigger and better future for humans and machines. Unfortunately, after the massive shift to
personal computing, the graphic user interface (GUI) in the 1980s, which readily employed icons in
place of text commands and the standardization of color in 1990s , this experimental field closed and
the wild pioneering visions dissolved.
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