Development of the informational Competitive and Innovative Society [617031]

Development of the informational Competitive and Innovative Society
Salame Hoda, drd, Israel

Summary
Global problems of humanity affect the vital issues of the entire population
on Earth, requiring sustained efforts by all countries. They are not stable and, as
society and civilization evolve, change the depth of the problem, perceive, correct
priorities, new problems appear (cosmos, climate management, etc.).
This article provides an analysis of the contribution of Information and
Communication Technolog ies (ICT) to a fair economic and social development in
the innovation -based society. The first part summarizes developments in ICT for
development, highlighting key trends, experience and major issues. It analyzes the
implications of emerging ICT trends, w hich are expected to play an important role
in the coming years in the context of building an innovative competitive society;
Introduction. Global events perennial during the sec. XX and beginning of
sec. XXI have radically changed the geo -economic situati on and economic thinking
on the planet. Socio -economic changes in society, developed in the modern age,
characterize the consolidation of a new economic and social order, progressive
democratic changes in the world and, at the same time, increasing conflic ts and
problems of global and regional character. At the same time, there were processes
of radical revision of property relations and benefits between classes and layers
through revolution; conflicts between colonies and metropolises; redistribution of
wealth and resources after world wars, both within the same country and between
countries globally and regionally [Gerasina LM,].
Degree of investigation. The globalization is the leading place among the
megatrends of the world, which is correlated with glob al transitions, which is a
growing interest of the researchers [eu]. As a globalist scientific paradigm, it has
now become an interdisciplinary meta -theory to capture the prospects for the
development of civilization in general; of particular importance in this context,
played the Club of Rome and the reports of the theoretical investigations of the
global challenges – A. Peccei, JH Meadowaz, DL Meadows, E. Laszlo, I. Renders,
M. Mesarovich [2]. The researchers concluded that the processes of formation of
planetary reality are new fundamentals regarding quality and some categories, such
as "state -nation", "sovereignty", "national market" etc.

Consequently, the problems of globalization in the twentieth century, one of
the key concepts that determine their sp ecificity and character – becomes
information. In terms of concept, this concept is very broad, which allows you to
point out some major elements for the development of strategies and policies for the
development of society. Information is a unique resourc e created by society itself in
the process of its activities. The concept of "information," in most of the research
entirely fits well with general categories such as "space", "time", "movement", etc.
Methodological premise. The company's competitiveness p olicy is focused
on some well -rounded criteria. The applied policy is economically justified, fitting
into the company's objectives. The selected methodology aims at enhancing
competitiveness by removing and straightening the gap between our countries and
the OECD media, the European countries in the share of indicators. The second
pretense indicates the need for increased effort of human and financial intervention.
The third premise mixes statistical performances with the opinion of society and
businessmen . The fourth methodological premise aims to achieve competitiveness
and reduce gaps. Regretfully, in modern society in poor countries, economic growth
is driven by foreign investment (according to the Porter model) and, more rarely, by
national innovations .
The purpose of the investigation is to investigate the main megatendings that
determine the development directions of mankind, the factors of influence, their
impact on labor productivity and the standard of living of the population.
Results and analysis .
Global mega trends are diverse in terms of content and impact. However, we
can find some common features that make it possible to bring them together:
• Each of them is significant for the fate of humanity. Their degradation
threatens human civilization, productive activity and degrades the standard of
living;
• Every element of global megatr ends interacts with each other in different
political, social, ec onomic, technical and scientific fields;
• Megatr ends reflect the complexity and depth of international economic
relations, the internationalization of social processes on the Globe;
• Solving global problems is only possible by bringing together the efforts of
peoples and countries.
Solving global problems will ensure the survival of all peoples and the
development of civilization. At the center of these megatendences is the man who
brings them together.

In the rich and developing countries, the economic env ironment is a powerful
argument for promoting and encouraging policies to maximize the contribution of
enterprises to job creation, economic growth and, as a consequence, to fighting
poverty, poverty and social inequalities. When enjoying good health and h aving a
competitive competitive position on the market, SMEs contribute not only to the
creation of incomes, but also to the redistribution of national income in favor of the
poor. These economic entities, to a certain extent, hinder population migration a nd
thus facilitate the decentralization of development.
All these virtues characteristic of economic agents are only possible if they have
material, financial, human and informational resources. However, their acquisition
and exploitation are sometimes dif ficult, as the information system of companies
does not meet the requirements of time, with a real change, with the use of new
information and communication technologies (NICT, ICT).
New technologies have marked in recent years the acceleration of the
dege neration and implementation of ICT. This situation, together with globalization
and economic globalization, creates a turbulent economic environment around
societies. C. Karr (1999) recognizes that the competitive advantages that businesses
make to connect to the Internet, on the one hand, concern them all, from sellers to
consumers.
An innovative society is a society built in accordance with modern management
laws and modern concepts of social life centered on changes for the better.
Improving its economic system, economic development, delivering quality
education for its citizens. Every law is innovative if it implements the technology of
its work, and it is done by all the citizens. This new attitude towards ordinary people
is reflected in the perspective of "the leap of society being the servants of the
people," and not the other way round. An innovative society is a trustworthy society.
The factor of personal economic interest, which was an important reason for
human action within an industrial society, explains only the simplest economic
processes. Complicating relationships in society, due to the emergence of science as
an important element of the economy, requires consideration of non -economic
motives.
On the basis of deeper reasons, changing the scale of human values began in
developed countries since the 1960s. During this time, self -realization in the
professional sphere began to occupy the first position in the US middle class scale,
and the value of wages was fifth. Later studies have shown that the trend is
intensifying. In the 1970s, sociologists noted that 68% of Japanese, 64% of

Americans, 41% of English and 40% of French considered satisfaction due to their
work and contacts with people.
In the innovation society there is a transition from th e domination of the
economic motivation system to the non -economic motivation. The activity, caused
precisely because of such reasons, results in the development and perfection, first of
all, of the person himself. It seems that economic progress is affect ed not only by
the information and knowledge involved in turnover, but also by the perception of
the person around him, by his attitude towards himself and others, by his intellectual
capital. Changing the motivation system is the essence of the modern soc ial system.
If until recently the progress of production was a condition for the formation of
a new man, today the situation has changed to some extent. The potential of
production is determined by the technical possibilities of production and the
economic possibilities of consumption, which, in turn, depend on the need for self –
realization of the individual in the production of goods and their consumption. It
seems that social development depends on the level of production development,
which is due to the level of people's ability to gain new knowledge in the
implementation of communication and depends on their desire for self -improvement
continually. The information society is the innovative spirit, creativity and
management.
The term "information society" was updated in US by Senator A. Horor during
the presidential campaign of 1991 -1992. In Europe, this was reinforced in the Action
Plan on Information Society Issues developed by the European Commission and
finally entered the international lexicon at the 1995 Global Summit on Sustainability
of Information.
The information society is a social environment in which the production and use
of information is the basic resource, the main activity, ICT and ecology – are the
basic technologies.

Cultural – culture -technology interaction ;
Technological – infrastructure, services, applications ;
Economic – the new digital economy ;
Social – the quality of life ;
Political -administrative – eGovernment ;
Legal – specific legislation .
Fig. 1. Dimensions of the Information Society
The content of the Information Society includes the size:
• Social – covers the paradigm of health care and social protection, social democracy.
(telemedicine, teleactivity, telework, tele -callers, tele -insurance, etc.).
• Ambient – with reflections on the environment.
• Cultural – includes patrimony preservation, information evolution (museums, art
exhibitions through the internet, digitization of education, culture, textbooks,
national and international values).
• Economic – are new challenges of economic knowledge (e -Commerce, e -Trading,
e-Banking, e -Money, e -Learning, Internet payments, business -internet, etc.).

• Educational – Expanding Competitiveness Development and Digitized
Professional Activity (training, training, distanc e learning, virtual libraries, e –
Teaching, e -Learning).
The basic principles underpinning the development of the global information
infrastructure were formulated in 1994:
• The specificity of investments in ensuring competitive development,
investment part icularities and healthy competition – are the best ways to
ensure development;
• Management should be flexible, reject outdated items and, at the same time,
maintain loyalty to the main postulates of applied and technical sciences;
• Access is open, free to information;
• Guaranteeing freedom of communication.
These postulates have been reflected by the European Commission under the
term information and information supermagistics. Under Information Society
Infrastructure – all means of communication and management of information flows,
communication channels, information transport networks and channels, computer
equipment (hardware) and software products [] are understood. The supermarket of
information is made up of the global communications infrastructu re that, through its
multiple links across the globe, brings together billions of consumers for information
exchange. Its content is made up of information as such – being captured, stored and
communicating infrastructure – through which the information is transferred [].
An in -depth approach to the theory of information society has been proposed by
Japanese Yendji Massouda. In line with its theory, emerging society will rely on IT.
The impact of the human factor is important through intellectual work.
Telecommunication technologies have become the industry's top economy. The
strength in such a society is the time, contrary to the consumption of goods in the
industrial society.

Table 1. Differences between the information, industrial and agrarian society,
adapted after J. Masuda
Social processes,
institutes, structures Agrarian Society Industrial Society Information Society
Structure of
production values The basis of production
is the natural economy Producing efficient
funds Production of information
(computers)
Character of
produced values Effective reproduction
of the natural economy,
extended agriculture Material production,
efficient use of Knowledge generation,
systematization of various

phenomena and natural
resources natural sciences and social
functions
Production base Growth of agricultural
products and manual
labor Production of material
values, goods, energy,
vehicles Replacement of intellectual
work, production of
information,
communication, knowledge
Social structure Man is tied to the earth Dependence on means of
production Dependence of the person
on society
Production and
social interaction Forced labor Engaged work Work after contract
Social structure
specific Closed rural
community, stable,
traditional, patriarchal
economy The dynamic supra –
municipal society, built
on competition free
competition, supports
social welfare A network -based, balanced
society in good conditions
for the development of
people's creative abilities
Normative values The laws of nature,
human dependence o n
nature, the satisfaction
of basic (physiological) Satisfaction of material,
sensory and emotional
needs Creating knowledge,
meeting different social
needs
Spiritual values Theological Society Society oriented to
material values Human -oriented society
with the development of
high technology. Managed
democracy, the fulfillment
of its mission is a priority
value, the society of trust Ethical values Dominating spiritual
advantage
and faith in God The power of
democracy, respect for
human rights and private
property rights

From the table above we can deduce some conclusions:
• Information does not disappear during consumption or transmission;
• It is not possible to transmit part of the information without changing their
essence;
• Information has the ability to accumulate when a qualitative leap of
knowledge occurs;
• Information technologies increase the opportunity for self -reproduction and
self-distribution of information.
Information society information becomes the main resource because
concentrated information can be easily processed with the help of IT technologies.

Labor productivity per hour in developing countries, 2016, USD from GDP
Fig. Productivity of work in some countries in the world

Digital Native – (can be interpr eted as a resident of the digital society, a man
born in the information society, the "Y generation"), a term used originally by Mark
Prensky to mark people born in the informational era, and is constantly under the
impact of the information technology. The content of the notion is similar to the "Z
generation".
A distinctive feature of digital space lies in the fact that it is double -impact: i t
forms us and us. Often, this interaction seems useful, but we should not
underestimate the risks inherent to the freedom of communication presented by the
Internet. Digitization increases access to various information and knowledge,
leading to increased labor productivity and raising the standard of living (Table 2).
The digitization of business -processes and some sectors of the economy leads to a
galloping increase in labor productivity, which increases turnover. Internet creators,
service creators and t heir users, journalists, politicians, lawyers, educators,
psychologists and adults in general must make sure that social networks are safe for
the younger generation.

Table 2. Work productivity and living standards in some countries, 2016

rating Country GDP (ppc)/hour ,
USD GDP per capita,
USD Overall
Competitiveness
Rating 2017 -18
1 Norway 75,14 73620 5,4
2 Luxembourg 73,22 107710 5,2
3 USA 67,32 59500 5,9
4 Belgium 60,98 43240 5,2
5 Netherlands 60,06 48270 5,7
6 France 59,24 39670 5,2
7 Germany 57,36 44180 5,7
8 Ireland 56,05 68600 5,2
9 Australia 55,87 56140 5,2
10 Denmark 55,75 56330 5,4
Euro Zone 55,09 34866 –
OECD 86.0 –
Israel 78,8 2569 -3997 5,3
R.Moldova 2240 4,0
Source: IMF.Data Mapper. In: http: // www. imf . org / external / datamapper /
ngdpdpc @ weo / oemdc / advec / weoworld

real wages, %
work productivity, %
Fig. Dynamics of real wages and labor productivity in Moldova, 2001 -2013
Source: elaborated by authors based on NBS, Expert -Grup, 2014

From Fig. it turns out that the rate of acceleration of labor productivity, with
the exception of 2010 and 2011, is lower than the increase in average wage. The
announced trend reflects a reduced competitiveness in the real sector of the
Moldovan economy, due to the low access to top technologies and financial
investments, being the main cause of the dynamics of the national economy in the
medium and long term .

Average annual salary, thousand USD / year
Labor productivity, USD / hour
Fig. Comparative data on labor productivity in different countries
Source: Author investigations based on the OECD report, 2016

The authors have analyzed the national economy sectors, which require
digitization on the opportunities to increase the share of the digital economy to 7.1%
of total GDP [BALAN Aliona. Digital economy – stimulating factor of economic
growth. Http: // irek. to. md / jspui / bitstream / 123456789/415/1 / Balan -A_
Conf_intern _IPC_22 -23% December 20, 202016.pdf]
The issue of digitization development is being given a great deal of attention
in emerging countries, the G20. The impact of information technologies is enormous
on the global economy and security, being recognized as one of the major drivers of
economic growth in these countries. In Romania, the most accelerated field of the
economy – information and communication technology (ICT) – is expected to
gene rate some EUR 663 million by 2020 to restore the situation in the sector: but
tensions exist as the sector is getting more and more when "digital literacy" of broad
masses in society remains desirable. Practically, e -government services remain
bizarre, whi le only a proportion of citizens frequently use the Internet and one third
does not use it 32%, according to the European Commission report (2015). [Country
Project: 60% of the population use the Internet everyday and 35% e -government
services. In: http:// www.zf.ro/eveniment/project -de-tara-60-in-populatie -to- use-
cotidian -internetul -si-35-serviciile -de-e-guvernare -15539670]
According to the broadband Internet usage level, Moldova is among the top
countries. The number of households connected to the Interne t increased to 50 -75%
of the total. Increased the average speed of the Internet, reaching the level of
developed countries -29%. The digital economy occupies a modest place in the GDP
of Moldova, compared to the developed countries -5.5%, compared to the
developing countries – 4.9%.
Conclusions
Global megatrends and issues encompass the most diverse sides of human
society (world economy and politics, international relations, living and survival
conditions, consciousness, etc.), for which reason community -driven measures are
needed.
Megatrends – the digital economy must be perceived in terms of labor
productivity. From a financial point of view, this is the key factor on the basis of
which countries in the coming decades may increase their growth rate.
ICT is geared towards raising living standards and streamlining government
management with a positive impact on business development.

Due to the merger of the revolutions between information and
telecommunication technologies, it has become possible to create information
networks from large to global. In these networks it is possible to transfer, find and
process the required information more quickly.
Accordingly, McKinsey, a leading country in these areas in the United States
and China, estimates tha t the number of digital economies in the GDP is estimated
at 10.9% and 10% respectively.
According to research, the avant -garde countries in the field are the US and
China, whose share of the digital economy in GDP is estimated at 10.9% and 10%,
respective ly.

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