Chapter 1. General design [602062]

Contents
Introduction
Chapter 1. General design
1.1. About Design
1.2. History design
1.3. Types of design
Chapter 2. Elements of visual identity
2.1. Name
2.2. Slogan
2.3. The logo
2.4. Colors logo
2.5. Alternative versions of the logo and background
2.6. Safety Area
2.7. Pagination
2.8. Size
2.9. Rules for using the logo
Chapter 3. Applic ations visual identity
3.1. Business card
3.2. Brochures
3.3. Poster
3.4. Flyer
3.5. Envelope DL
3.6. C4 Envelope
3.7. Roll up
3.8. Promotion Panel
3.9. Magazine
3.10. Calendar
3.11. Agenda
3.12. Branding cars
3.13. Website
Conclusion

Bibliography

Introduction
To include knowledge gained during these three years of college, I chose to develop all necessary
steps which completes the visual identity manual.
Visual identity manual is designed for the company "IG Auto Concept Design", which deals with t he
creation and sale of auto concepturi. The company is virtual, created to achieve dissertation topic.
Although we have not created just for this, but sometime in order to get a job as a designer in the
automotive industry.
Structured in three chapters wo rk is designed for use of cuprindǎ all aspects required to complete
visual identity manual. The structure is found as follows:
Chapter 1. Elements of visual identity
Captiolul 2. Construction Layout
Chapter 3. Identity Applications
This visual identity man ual was created to support the public in carrying out information and
publicity measures of the company. It will be used for: business cards, brochures, posters, flyers, roll –
ups, promotional billboards, magazines, calendars, websites, presentations, banne rs,
advertisements.
For advertising material will use design patterns presented in this manual.
In case of missing model sought, it will be created, as indicated by the hand and presented
proportions.
We want everyone needs to use the visual identity of th e company, regardless of the medium (print,
online, etc.) find this a very useful guide.
Chapter 1. General design
1.1. About Design
The design deals with creating a plan or agreement for the construction of an object or system. [1]
The design has different connotations in different areas (see design disciplines below). In some
cases, direct construction of an object (as in ceramics, engineering, management, and graphic
design) is also considered to be design.
More formally defined de sign as follows.
(Substrantiv) a specification of an object, manifested by an agent designed to achieve objectives in a
certain environment, using a set of primitive components, satisfying a set of requirements, subject
to constraints;
(Verb, transitive) t o create a design, in an environment (the designer activated). [2]

Another definition is to design a roadmap or a strategic approach for someone to get a unique
calling. It defines, plans, specifications, parameters, costs, activities, processes required t o obtain an
object in a legal, political, social. [3]
Here, as the "specification" design can manifest as either a plan or a finished product and "primitive"
elements of design object is composed.
With such a denotation, there is no universal language or u nifying institution for designers of all
disciplines. This allows many different philosophies and approaches to the subject.
The person dealing with the creation of design is called designer who is also a term used for people
who work professionally in one of the various areas of design (design), specifying in what area
activated (such as a fashion designer designer, concept, etc.)
The sequence of activities is called the design process designer or design. [4] [5] [6] [7]
The design often requires considera tion of aesthetic composition, economic and sociopolitical such
as design object and design process. This may involve considerable research, thought, modeling,
adjusting and re -design. Meanwhile, various types of objects can be designed, including clothing ,
graphical interfaces, skyscrapers, corporate identity, business processes and even design methods.
[8]

1.2. Provenance design
follow

1.3. Types of design
The type of design include:
• Product design
The process of creating a new product to be sold by a business to its customers. [1]
In a systematic approach, product designers conceptualize and evaluate ideas, inventions and
turning them into tangible products. The role of the product designer is to co mbine art, science and
technology to create new products that people can use.
Product design is sometimes confused with industrial design and has recently become a broad term
including service, software, [3] and physical product design.
• Fashion design
It is the art of applying design and aesthetics to clothing and accessories. Fashion design is
influenced by cultural and social latitudes. Because of the time required to bring a garment to
market, fashion designers sometimes have to anticipate changing con sumer tastes.
Fashion designers try to design clothes that are functional but aesthetically pleasing. They consider
as likely to wear a garment and where it will be worn. Although most of the clothes worn everyday
wear fall within a narrow range of classic styles, unusual clothing that are usually sought for special
occasions.
• The design of games (game design)
Create goals, rules, and challenges to define a sport, table games, casino games, video games, role
playing, simulation or produce the desired inte ractions between its participants and possibly
spectators.
Academic, game design study is part of the game, while game theory studies strategic decision
making (primarily in non -game situations).
• Industrial Design
Design is a process applied to products to be manufactured by mass production techniques. [2], [3]
The design is separated from manufacturing, creative act of determining and defining the shape of a
product occurs before the physical act of making a product that is to be repeated, often
automati cally.
All industrial products are the result of a design process, but the nature of this process can take
many forms: it can be carried by an individual or a large team; may increase or scientific creativity

intuitive decision making calculated; and may b e influenced by factors as varied as the materials,
production processes, business strategy and social attitudes, commercial or aesthetic. [4] The role of
industrial designer is to create and execute design solutions for problems of form, usability,
ergono mics physical, marketing, brand development and sales. [7]
• Process engineering design
Engineering design process consists of a methodical series of steps that engineers use in creating
functional products and processes. The process is highly iterative, p arts of the process must often be
repeated several times before he could enter the production phase.
It is a decision -making process (often iterative), the basic sciences, mathematics, engineering
sciences are applied to convert resources optimally to meet a goal set. Among the fundamental
elements of the design process and criteria are targets, synthesis, analysis, building, testing and
evaluation.
• Web design
It contains different skills in development and maintenance of websites. Designers are expected to
have an awareness of usability also be aware of websites. Different areas of web design include web
graphic design, creative design (including standardized code and software), interface design and
search engine optimization.
• Interior design
Interior d esign is a profession that combines creativity, technical knowledge and business skills for
arranging the interior and exterior of a home. Interior designers work with clients and other
designers to develop design solutions that are safe, attractive, funct ional and meet the needs of
people using only space.
• Car design
Car design is a profession engaged in the development aspect and to some extent on the ergonomics
of vehicles or more specifically road vehicles.
It commonly refers to automobiles but also refers to motorcycles, trucks, buses, coaches and trucks.
Design and development of a modern and functional vehicle is usually done by a large team from
many different disciplines included in automotive engineerin g. Car design deals on creating product
concept and creating the visual appearance of the vehicle.
• Architecture
Architecture deals with the planning, design and construction of forms, spaces and for
environments.
Architectural Practice also includes issu es of realization of buildings and structures, including
scheduling, cost estimating and administration. The documentation produced by architects, typically
drawings, plans and specifications, defines the structure and / or behavior of a building or other type
of system to be or has been constructed.
• Graphic design
test

Chapter 2. Elements of visual identity
2.1. Name
Institution is a fundamental identity element that can not miss in any aspect of its visual
presentation. Because the public to easily identify and clear company name must be used in its
correct form and especially full. So complete and correct name of the company is: IG Auto Concept
Design.
Proper use of company name on all advertising is mandatory as a condition for the devel opment of a
strong brand.
IG initials come from my surname, Iulian Gabriel and Auto Design Concept Car makes direct
reference to concepturi at something new, innovative.
2.2. Slogan
The slogan "Your dreams. Our work "captures well the essence of the concept, the idea, which might
seem impossible to us is possible.
2.3. The logo
The logo is one of the most important visual identity of any organization. The logo is one that occurs
in th e public mind the association between an organization's communication materials and the
organization itself. Therefore it is extremely important that it is used correctly and unified.
Company logo "IG Auto Concept Design" is composed of company name and a graphic illustration
representing an abstraction of the machine. It can be used both in a color and black and white.

2.4. Colors logo
Due to the high frequency of use colors is another extremely important element of identity. They
used correctly, appear almost everywhere: business cards, leaflets, flyers, official documents,
promotional material, etc.

As with other elements of identity, proper use of color is essential to preserve the coherence of
company identity.
Therefore mention a few recommendatio ns:
• color format suitable environment in which it must be used (print, web, monitor or projector);
• colors should be used only mentioned codes, avoiding nuances or substitutions.
• for all printed materials will use CMYK color codes for digital applicat ions will use RGB and HEX
web use.

2.5. Alternative versions of the logo and background
The logo is used differently according to the color of the background on which it is located.
Therefore, the color version will be used on white background and black. (Fig.1 and Fig.2). Although
in some cases the color version can be used on a background that is 30% black.
On a dark background with over 30% black, the logo will be white (Figure 3 and Figure 4). It is
important to follow these rules to highlight the logo of other graphics.

2.6. Safety Area
To have maximum impact and visibility, the logo is not required to be very high.
Safety Area is determined by the height of the logo IG logo Auto Design Concept which we define an
"X".

Safety Area is established in close liaison with the size of the logo (the logo), therefore it is necessary
to observe in any situation.
Example:

2.7. Pagination
On the first page of any document IG Auto Concept Design logo will appear at the bottom of the
page along with the slogan "Your dreams. Our Work ", which will be positioned below the logo.

On any other page logo appears in the top left aligned in the page.
To view paper documents, the logo will be aligned to the left of the page and centered.

2.8. Size
Because the logo "IG Concept Car Design" to be more visible to the size of the canvas, we
recommend using the following dimensions:

2.9. Rules for using the logo
Correct use of the logo strengthens the brand identity. For this you have to respect the fo llowing
rules:
• The logo must be placed horizontally.
• The logo will always be placed in a visible position.
• Safety Area around the logo must be respected. (See page …).
• The size and position of the logo should follow the directions above (see page …).
• The color of the logo will be used depending on the background color (see page …).

Chapter 3. Applications visual identity
3.1. Business card
Business cards bearing information about a state company or a private one. Usually they are divided
during formal presentations as a convenience and a memory aid. A business card typically includes
name, company (usually with a logo) and contact information such as telephone numbers, street
addresses, e -mail and website.
Traditionally many cards were sim ple black text on white background. Today a professional business
card will sometimes include one or more graphics.
Business cards are printed on cardboard, visual effect, method of printing, cost and other details
varying according to cultural or organiza tional norms and personal preferences. Therefore card will
only be printed in color on the front / back and minimum 150g cardboard.

3.5. Envelope DL

The envelope is a common packing element usually made of thin material flat. It is designed to
contain a flat object, such as a letter.
The envelopes with windows have a hole in the front, which allows the paper to be seen. These are
generally arranged so that the receiving address printed on the letter is visible, saving the sender
him to duplicate addres s on the envelope. The window is normally covered with a transparent or
translucent to protect the letter inside.

3.6. C4 Envelope
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3.10. Calendar
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