Anne-Marie Defesche [609931]

Art Nouveau
Anne-Marie Defesche

Origins
Reaction to the lack of design during
Industrial Revolution
Built off of desire to make art a part of
everyday life
Importance of creating a new style for
a new era
Art Nouveau  “New Art”

Characteristics
Distinctive style not unique to any one
type of art, that would help unify
chaotic industrial life.
Organic Forms and Curvilinear Lines
Rich Floral Patterns
“Arabesques” (in posters) – repetitive,
often geometric patters
Parabolas/Hyperbolas (in architecture)

Applications
Poster Design
Poster craze
begins in France
Transition from un-
artistic “commercial
works” to viable
works of art.
Jules Cheret,
Toulouse Lautrec,
Alphonse Mucha

Applications
Magazine Design
Started using
designed covers for
special editions
Great vessel for
artists and
designers to get
their names out.
“Le Rire,” “Harpers”

Applications
Furniture
Bringing art into
everyday life
Emphasis on
craftsmanship
brought over from
Arts & Crafts
Movement
William Morris,
Henry van de Velde

Applications
Typography
Invention of the
Linotype and
Monotype
More
advertisement
Legibility
Decorative and
Curvilinear Styles

Typefaces
Auriol (Georges Auriol)
Franklin Gothic (Morris
Fuller Benton)
Eckmann (Otto Eckmann)
Bocklin (Otto Weisert)
Behrens (Peter Behrens)

Applications
Architecture
Curvilinear Lines
Organic Shapes
Bringing life to
bland commercial
buildings
Art as a part of the
landscape

Key Figures
John Ruskin
Asserted that
“industrial society
had squelched the
independent
creativity of
workmen”
Placed great
importance on the
decorative arts.

Key Figures
William Morris
Recognized the
lack of design in
mass produced
goods of the Indus.
Rev.
Morris & Co.
Kelmscott Press
Catalyst for “Arts
and Crafts”
movement

Key Figures
Samuel Bing
His exposition of
modern art (Maison
de l’art nouveau)
was the origin of
the term still used
today.
Employed works of
influential artists
like Toulouse
Lautrec

Key Figures
Jules Cheret
French artist
Most influential poster
designer
New methods for
Chromolithography
Inspired by Japanese
Art and Rcoco styles
Hand Designed Type
Integration of Type and
Image

Les Girard La Loie Fuller

Key Figures
Alphonse Mucha
Poster design
Henri de Toulouse Lautrec
Poster Design and Fine Art
Antoni Gaudi
Architecture
Henry van de Velde
Objets D’Art and Architecture

The Spread of Art Nouveau
United States
Started employing color earlier than the
Europeans
Design handled by print-shop workers, little
artistic merit
Inspired by poster design crazy in Europe
Magazine Cover Art design
Harpers, Centure, Lippincot
Typesetting: Monotype and Linotype
Boom in advertising agencies
Integration of ‘Art Director’

The Spread of Art Nouveau
England
Interest began with European Posters in the late
1890’s
Easy access to Japanese art for Inspiration
Flat 2D images
Flat planes of color
Curvilinear Lines
Aubrey Beardley
Brought a unique style and erotic element to English
art nouveau
Beggarstaff Brothers

Spread of Art Nouveau
Germany
Key player in development of Art
Nouveau
Concerned with National Identity
Called “Jugenstil” or “Youth Style”
Periodicals promoting Art Nouveau
Pan (Youthful Spirit)
Jugend (Youth)
Blackletter Type

Game Time!
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Can you identify at least five aspects of Art Nouveau in the video?

Seminal Text