This survey contains a list of questions you can use to gather the information necessary for the indicators relevant to visitor data . You can use… [623539]

1 | P a g e
The Surveys
Sample Visitor Survey
VISITOR SURVEY

This survey contains a list of questions you can use to gather the information necessary for the
indicators relevant to visitor data . You can use all the questions, or just choose some of them.

Please note: the relevant indicators for each question have been left in the survey to show you how
the survey questions relate to the various indicators.
Before you use it to conduct surveys, you should delete the indicator information.

Please take a few minutes to help us improve your experience at our destination.
Thank you for your cooperation!

Date of your visit to our destination: _______________________

INDICATOR
D.1.3 Average travel (km) by tourists and same day visitors from home to the destination.

□ Distance travelled: __________________Km

□ Home : __________________
(please specify – Country and Postcode )

INDICATOR
D.1.1 Percentage of tourists and same day visitors using different modes of trans port to arrive at
the destination What was the primary mode of transport you used to travel here?
□ Train
□ Aeroplane
□ Bus
□ Car (own, friends, firm)
□ Car (hired)
□ Motorcycle
□ Bicycle
□ Walk
□ Caravan/Van/Truck
□ Boat/Ship/Ferry
□ Other, please specify: ________________

2 | P a g e
VISITOR SURVEY

INDICATOR
D.1.2 Percentage of tourists and same day visitors using local/soft mobility/public transport
services to get around the destination

What method of transport did you use / are you planning to use during your sta y in destination?
□ Bicycle
□ Local public transport (bus, train…)
□ Walk
□ Others (private cars, tour buses, taxi…)

INDICATOR
B.1.1 Number of tourist nights per month
Did you stay here overnight?

□ Yes □ No

INDICATOR
A.2.2. Percentage of repeat/return visitors (within 5 years)
Was this your first visit to this destination?
□ Yes □ No

If No, how many times have you visited this destination in the last five
years?
________

INDICATOR
B.1.4 Daily spending per overnight tourist (accommodation, food and drinks, other services)
How much did you spend per person per day during your stay here? (including accommodation,
transportation within the destination, food and drink, shopping and entertainment expenses)
□ < 50 € □ 200 -300 €
□ 50 -100 €
□ 100 -200 € □ 300 -400 €
□ >400 €

INDICATOR
B.1.5 . Daily spending per same day visitor
How much did you spend per person per day during your st ay here? (including t ransportation within
the destination, food and drink, shopping and entertainment expenses)
□ < 25 € □ 100 – 200 €
□ 25 – 50 € □ > 200 €
□ 50 – 100 €

3 | P a g e
VISITOR SURVEY

INDICATOR
A.2.1 Percentage of visitors that are satisfied with their overall experience in the destination
Overall, I am satisfied with my visit to this destination.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
O O O O O

Do you or someone travelling with you have a disability or reduced mobility?
□ Yes □ No

If Yes, please fill in the response that best represents your opinion:

OPTIONAL RELEVANT QUESTION
Percentage of visitors satisfied with the accessibility of the destination for those with disabilities
or specific access requirements
This destination takes the special needs of visitors with disabilities into consideration in all areas of
its op erations (accommodation, public transport, tourism attractions, etc.).
Strongly Agree Agree Neutral Disagree Strongly
Disagree
O O O O O

FURTHER OPTIONAL RELEVANT QUESTIONS THAT COULD BE INCLUDED WITHIN A VISITOR SURVEY
TO IMPROVE KNOWLEDGE AND UNDERSTANDING ABOUT THE DESTINATIONS VISITORS

1: What is the main purpose of your visit to this area?
 Holidays, leisure and recreation
 Visiting friends and relatives
 Education and tr aining
 Health and medical care
 Religion/pilgrimages
 Shopping
 In Transit
 Business and professional
 Other

2: If on holiday or short break, is this your:
 Main holiday this year?
 Second holiday this year?

4 | P a g e
VISITOR SURVEY

 Third or more holiday?
3: Which of the following groups would you place yourself in?
 Local resident of this area
 Day visit from home outside this area
 Day visit whilst staying outside this area
 Independent visit of more than 1 day
 Inclusive package holiday
 Other (specify):

4: Have you been on a day visit to this area before?
Yes or No response (If respondent answers no go to question11)
If yes, when did you last visit?
 Within last month
 Within last year
 Previous year
 More than two years ago
5: How did you find out about this area?
 A previous visit
 Friends/relatives
 Tourist Information Centre
 Newspaper/magazine article
 Newspaper/magazine advertisement
 Website (Please state which one)
 Tourist brochure/leaflet (Please state which one)

6: What were the main characteristics o f the area that made you want to
visit here? (tick one or more)
 Beach facilities
 Accessibility
 Historic interest
 Peace and quiet
 Sporting facilities
 Entertainment and recreation facilities
 Quality of accommodation
 Scenery and countryside

5 | P a g e
VISITOR SURVEY

 Particular activities
 A Particular event (please specify)
 Friendliness and hospitality of locals
 Other (specify):

7: Please indicate your age group
A 15 – 24
B 25 – 34
C 35 – 44
D 45 – 54
E 55 – 64
F 65 +
8: Please indicate your marital status
A Single
B Marrie d
C Widowed
D Divorced/separated

9: Which category best describes you?
A In full -time employment (30+ hours per week)
B In part -time employment (<30 hours per week)
C Student
D Unemployed
E Retired/Pensioner
F Housewife/husband

If employed full – or part-time:
Which industry/company
Job title

10: Who is with you? (insert number of people where appropriate)

6 | P a g e
VISITOR SURVEY

 Nobody
 Husband/wife/partner
 Other adults (15+) from own household
 Any children under 15 from own household
 Adults 15+ from another household
Children under 15 from another household

THANK YOU!

7 | P a g e
Sample Resident Survey
RESIDENT SURVEY

This survey contains a list of questions you can use to gather the information necessary for the
indicators relevant to resident data . You can use all the questions, or just choose some of them.

Please note: the relevant indicators for each question have been left in the survey to show you how
the survey questions relate to the various indicators.
Before you use it to conduct surveys, you should delete the indicator information.

Please take a few minutes to help us improve the quality of our destination. All responses will
remain confidential. Thank you for your cooperation.

INDICATOR
C.1.2 Percentage of residents who are satisfied with tourism in the d estination (per month /
season)
Overall, I am very satisfied with tourism in my destination.
Strongly
Agree Agree Neutral Disagree Strongly
Disagree
In Autumn O O O O O
In Winter O O O O O
In Spring O O O O O
In Summer O O O O O

OPTIONAL RELEVANT QUESTION
There are benefits for the community from tourism and tourists visiting my destination.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
O O O O O

OPTIONAL RELEVANT QUESTION
There are benefits for myself from tourism and tourists visiti ng my destination.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
O O O O O

OPTIONAL RELEVANT QUESTION
Percentage of residents satisfied with their involvement and their influence in the planning and
development of tourism
Overall, I am very satisfied with residents’ involvement and influence in the planning and
development of tourism.
Strongly Agree Agree Neutral Disagree Strongly
Disagree
O O O O O

8 | P a g e
RESIDENT SURVEY

INDICATOR
C.5.1. Percentage of residents that are satisfied with the impact of tourism on destination ’s
identity
In your opinion, what kind of effect does tourism have on the distinctiveness and local identity,
culture and heritage of your destination?
□ It damages
□ It helps maintain
□ It helps improve
□ It has no effect

OPTIONAL RELEVANT QUESTION
In your opinion, what kind of effect does tourism have on the quality of your life in your
destination?
□ It damages
□ It helps maintain
□ It helps improve
□ It has no effect

OPTIONAL DEMOGRAPHIC QUESTION
What is your gender?
□ Male □ Female

OPTIONAL DEMOGRAPHIC QUESTION
What is your age group?
□ 15 – 24
□ 25 – 49
□ 50 – 64
□ 65 – 79
□ 80 and over

OPTIONAL DEMOGRAPHIC QUESTION
Which of the following best describes your employment status?
□ In full -time employment (30+ hours per week)
□ In part -time employment (<30 hours per week)
□Casual employment
□ Student
□ Retired / Pensioner
□Not currently in paid employment

THANK YOU!

9 | P a g e
Sample Enterprise Survey
ENTERPRISE SURVEY

This survey contains a list of questions you can use to gather the information necessary for the
indicators relevant to enterprise data . You can use all the questions, or just choose some of them.

Please note: the relevant indicators for each question hav e been left in the survey to show you how
the survey questions relate to the various indicators.
Before you use it to conduct surveys, you should delete the indicator information.

Please take a few minutes to help us improve the quality of our destinati on. All responses will
remain confidential. Thank you for your cooperation.

Please indicate your type of business:
□ Accommodation
□ Catering
□ Entertainment provider
□ Outdoor recreation provider
□ Transport
□ Other, please specify: ______________________

Please indicate your position in the business:
_______________________________

INDICATOR
B.3.2 Percentage of jobs in tourism that are seasonal
How many employees do you have throughout the year?
_________ Full-time employees
_________ Part-time employees
_________ Seasonal employees
_________ Trainees/Interns
_________ Other, please specify: ____________________________________

10 | P a g e
ENTERPRISE SURVEY

INDICATOR
C.3.1 Percentage of men and women employed in the tourism sector compared to total
employment.
What is the number of women and men working in your enterprise?

Women Men
_______ _______ Full-time employees
_______ _______ Part-time employees
_______ _______ Seasonal employees
_______ _______ Trainees/Interns
_______ _______ Other, please specify: ___________________________________

INDICATOR
C.3.2 Percentage of tourism enterprises where the general manager position is held by a woman

Percentage:_______________________

Is the general manager in your enterprise a woman or a man ?
______ Wom an ______ Ma n

INDICATOR
C.4.4 Percentage of tourist attractions that are accessible to people with disabilities and/or
participating in recognised accessibility schemes

Percentage:_____________________

Do attractions participate in a recognised accessibility scheme (certification or labelling system that
rates the accessibility of accommodation and attractions for visitors with limited mobility)?
□ Yes □ No

INDICATOR
C.4.1 Percentage of rooms in commercial accommodation establishments accessible to people
with disabilities
If you are an accommodation business, do you have rooms adapted to the special needs of visitors
with disabilities or with limite d mobility?
□ Yes □ No □ Not applicable

The percentage:_____________________

11 | P a g e
ENTERPRISE SURVEY

INDICATOR
C. 4.2 Percentage of commercial a ccommodation establishments participating in recognised
accessibility information schemes

Percentage:___________________

If you are an accommodation provider do you belong to a recognised national or international
accessibility scheme?
□ Yes □ No □ Not applicable

If yes, please, name it:________________________________________

If no, but you applied already without being awarded, please, name the scheme that you applied

to:____________________________________________________________________

If no, please, state the reason why not:_ ______________________________________

INDICATOR
A.1.1 Percentage of tourism enterprises/establishments in the destination using a voluntary
verified certification/labelling for environmental/quality/sustainability and/or Corporate Social
Responsibilit y measures

Percentage:_______________________

Does your enterprise have any environmental or sustainability certification (e.g. ISO 14.001, EMAS,
tourism Ecolabel, etc.)?
□ Yes □ No

INDICATOR
B.4.1 Percentage of local food, drinks and services sourced by tourism enterprises at the
destination level.
What percentage of yo ur services are provided by local suppliers ? Eg laundry, financial services, legal
services, maintenance etc
□ < 10 %
□ 10 – 25 %
□ 25 – 50 %
□ > 50 %

What percentage of your goods, food and drinks are produced locally?
□ < 10 %
□ 10 – 25 %
□ 25 – 50 %
□ > 50 %

12 | P a g e
ENTERPRISE SURVEY

INDICATOR
D.2.1 Percentage of tourism enterprises in destination involved in climate change mitigation
schemes —such as: CO 2 offset, low energy systems, etc. —and “adaptation” responses and actions
Is your enterprise involved in climate change mitigation schemes (e.g. CO 2 offset, low energy
systems, etc.)?
□ Yes □ No

If Yes, what schemes: ______________________________________________________
________________________________________________________________________
________________________________________________________________________

Is your enterprise involved in any kind of climate change adaptation actions (e.g. water collection
and sto rage, if applicable relocating tourism attractions, etc.)?
□ Yes □ No

If Yes, what actions: _______________________________________________________
________________________________________________________________________
_________________________________ _______________________________________

INDICATOR
D.6.2 Percentage of tourism enterprises in destination that take actions to reduce energy
consumption
Has your enterprise adopted action to reduce energy consumption (for example:switched to low –
energy l ightinge.g. LEDs, etc?
□ Yes □ No

INDICATOR
D.6.1 Energy consumption per tourist night compared to general populati on energy
consumption per resident night
If you are an accommodation business, what was your energy consumption for the last month
available?
_______________

If you are an accommodation business, how many tourist nights did you record for that month?
_______________

13 | P a g e
ENTERPRISE SURVEY

INDICATOR
D.6.3 Percentage of a nnual amount of energy consumed from renewable sources (Mwh)
compared to overall energy consumption at destination level per year
Does your enterprise benefit from renewable energy sources (e.g. solar panels, biomass, wind
turbines, etc.)?
□ Yes □ No

If Yes, what percentage of your energy needs does it meet?
________%

INDICATOR
D.3.2 Percentage of tourism enterprises separating different types of waste
Does your enterpriseseparate different types of waste?
□ Yes □ No

INDICATOR
D.5.1 Fresh w ater consumption per tourist night compared to general populat ion water
consumption per resident night
If you are an accommodation business, what was the total amount of freash water consumed in your
establishment during the last period of meter reading?
Date of first meter reading _________ Actual reading _________ m3

Date of second meter reading _________ Actual reading _________ m3

INDICATOR
D.5.2 Percentage of tourism enterprises taking actions to reduce water consumption
Does your enterprise act to reduce water consumption (like water saving actions e.g. dual flush
toilets/w aterless urinals, low -flow showerheads and faucets, drip irrigation for gardening, etc.)?
□ Yes □ No

INDICATOR
D.5.3 Percentage of tourism enterprises using recycled water
Do you use recycled water in your enterprise?
□ Yes □ No

14 | P a g e
ENTERPRISE SURVEY

INDICATOR
D.2.2 Percentage of tourism accommodation and attraction infrastructure located in “vulnerable
zones.”
Is your enterprise located in a “vulnerable zone” (an area prone to flooding, avalanche, etc.)?
□ Yes □ No

INDICATOR
D.7.1 Percentage of local enterprises in the tourism sector actively supporting protection,
conservation, and management of local biodiversity and landscapes.
Does your enterprise pa rticipate in any kind of action to support local biod iversity, landscape
protection or conservation and manageme nt (e.g. collaboration in environmental education
activities in natural areas / habitats, sponsoring activities or facilities in natural parks, etc.)?
□ Yes □ No

If Yes, what actions: _______________________________________________________
______________ __________________________________________________________
________________________________________________________________________

THANK YOU!

15 | P a g e
Sample Destination Management Survey
DESTINATION MANAGEMENT SURVEY

This survey contains a list of questions you can use to gather the information necessary for the
indicators relevant to destination management data .
You can use all the questions, or just choose some of them.

Please note: the relevant indicators for each question have been left in the survey to show you how
the survey questions relate to the various indicators.

Please take a few minutes to complete this survey to help get a better picture of your destination.

DESTINATION PROFILE
Does the destination ha ve an organisation (eg DMO) dedicated to its overall management.

__________________________

□ Yes □ No

At what level does the organisation operate e.g Municipal, Consortium of Municipalities, Sub
Regional, Regional

___________ __________________

DESTINATION PROFILE

Does your destination have a sustainable tourism strategy/ action plan with an ag reed monitoring
and evaluation process?
□ Yes □ No

DESTINATION PROFILE
Percentage of destination (area in km2) that is designated for protection
What is the total geographic area (km2) designated as protected within the destination?
__________________________

OPTIONAL RELEVANT QUESTION
Average price per room in the destination
What is the average room rate for accommoda tion in your destination?
__________________________

INDICATOR
C.1.1 Number of tourists per 100 residents
Please indicate the total resident population size of your destination:

16 | P a g e
DESTINATION MANAGEMENT SURVEY

__________________________

How many tourist s do you receive a year?
___________________________

INDICATOR
C.1.4 Number of second homes per 100 homes
How many permanent residences are there in your destination?
__________________________

How many second homes -residences are there in your destination?
__________________________

INDICATOR
B.1.3 Relative contribution of tourism to the destination's economy (% GDP)
What percentage does tourism contribute to your destination’s economy (%GDP)?
__________________________

INDICATOR
B.3.1 Direct tou rism employment as percentage of total employment in the destination
How many residents are directly employed in tourism jobs?
__________________________

INDICATOR
B.1.1 Number of tourist nights per month
How many tourist nights did your destination register during last year in total and broken down per
month?
Total __________________________

January
February
March
April
May
June
July
August
September
October
November
December

17 | P a g e
DESTINATION MANAGEMENT SURVEY

INDICATOR
B.1.2 Number of same day visitors per month
How many same day visitors did your destination register during last year in total and broken down
per month?
Total __________________________

January
February
March
April
May
June
July
August
September
October
November
December

INDICATOR
C.1.3 Number of beds available in commercial accommodation establishments per 100 residents
What is the total number of available commercial beds at your destination?
__________________________

INDICATOR
B.2.2 Occupancy rate in commercial accommodation per month and average for the year
Please indicate last year’s occupancy rate at your destination, per month (in %) :

January
February
March
April
May
June
July
August
September
October
November
December

Average yearly occupancy rate__________________ %

18 | P a g e
DESTINATION MANAGEMENT SURVEY

INDICATOR
B.2.1 Average length of stay of tourists (nights)
What is the average length of stay of tourists (how many nights do tourists typically stay at your
destination)?
__________________________

OPTIONAL RELEVANT QUESTION
Average length of stay of same day visitors (hours)
Please indicate how many hours same -day visitors spend at your destination:
______________________ ____

INDICATOR
C.5.2 Percentage of the destination’s events that are focused on traditional/local culture and
heritage
Please list (up to ten) of the biggest ev ents held in your destination and include the approximate
number of participants
Please indicate in the boxes provided those events that are based on traditional/local culture:

1. _____________________________________□
2. _____________________________________□
3. _____________________________________□
4. _____________________________________□
5. _____________________________________□
6. _____________________________________□
7. _____________________________________□
8. _____________________________________□
9. _____________________________________□
10. _____________________________________□

OPTIONAL RELEVANT QUESTION
Percentage of destination served by public transport that is accessible to people with disabilities
and people with specific access requirements
What is the total geographic area (km2) served by public transport that is accessible for disabled
pass engers in your destination?
__________________________

THANK YOU!

19 | P a g e